Digital Marketing Lead

iOSS; Kozhikode district; On-site; INR 1,800,000 - 4,000,000; Full time

Job summary

iOSS in India seeks a strategic, performance-driven Digital Marketing Head to lead end-to-end campaigns for brand growth, lead generation, and online visibility. You will mentor the digital marketing team and coordinate with content, design, development and sales to align goals.

The role requires hands-on expertise in SEO (on-page, off-page, technical, AEO, GEO), Google Ads, PPC, and social media. You will monitor performance with Analytics, Search Console, SEMrush and Ahrefs, manage budgets,

Qualifications

• Minimum 4+ years proven digital marketing experience (at least 2 years in leadership/management).
• Strong expertise in SEO, AEO, GEO, Google Ads, PPC, and social media marketing.
• Good understanding of AI-driven search experiences and conversational search optimisation.
• Hands-on experience with analytics and SEO tools (GA, GSC, SEMrush, Ahrefs).
• Software/IT industry experience is highly preferred.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Lead, mentor, and manage the digital marketing team.
• Plan and oversee SEO strategies (on-page, off-page, technical, AEO, GEO).
• Manage and optimise paid advertising campaigns across Google Ads.
• Plan and execute social media marketing strategies across multiple platforms.
• Optimise content and website structure for search engines and AI platforms.
• Collaborate with content, design, development, and sales teams.
• Monitor website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs.
• Identify market trends and customer behaviour patterns.
• Develop and manage digital marketing budgets.
• Stay updated with digital marketing trends and AI-driven tools.
• Work closely with stakeholders to align strategies with business goals.

Skills

Leadership

SEO

Google Ads

PPC

Social media

AI marketing

Analytics

CMS

HTML/CSS

Content strategy

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

We are looking for a strategic and performance-driven Digital Marketing Head to lead and execute end-to-end digital marketing initiatives focused on brand growth, lead generation, and online visibility.

Responsibilities & Requirements

• Develop and execute comprehensive digital marketing strategies
• Lead, mentor, and manage the digital marketing team
• Plan and oversee SEO strategies (on-page, off-page, technical, AEO, GEO)
• Manage and optimise paid advertising campaigns across Google Ads
• Plan and execute social media marketing strategies across multiple platforms
• Optimise content and website structure for search engines and AI platforms
• Collaborate with content, design, development, and sales teams
• Monitor website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs
• Identify market trends and customer behaviour patterns
• Manage technical SEO activities including site audits and Core Web Vitals
• Develop and manage digital marketing budgets
• Stay updated with digital marketing trends and AI-driven tools
• Work closely with stakeholders to align strategies with business goals
• Minimum 4+ years proven digital marketing experience (at least 2 years in leadership/management)
• Strong expertise in SEO, AEO, GEO, Google Ads, PPC, and social media marketing
• Good understanding of AI-driven search experiences and conversational search optimisation
• Hands-on experience with Google Analytics, Google Search Console, Google Ads, SEMrush, Ahrefs
• Software/IT industry experience (highly preferred)
• Strong understanding of website structure, landing page optimisation, and CMS platforms
• Knowledge of HTML, CSS, and technical SEO (advantageous)
• Excellent analytical and problem-solving skills with data-driven approach
• Strong leadership, communication, and project management abilities
• Ability to manage multiple campaigns and lead teams
• Familiarity with AI-driven marketing tools and marketing automation