Digital Marketing Specialist

Modesty Digital; Surat; On-site; INR 450,000 - 650,000; Full time

Job summary

Modesty Digital in Surat, Gujarat, seeks a results-driven Digital Marketing Specialist to plan, execute, and optimize performance campaigns across Meta Ads, Google Ads, and other networks. You will manage paid accounts, perform keyword/audience research, monitor ROI, and prepare actionable reports while supporting SEO and landing-page optimization.

You will collaborate with design and development teams to align marketing activities with business goals, stay current with industry trends, and test

Qualifications

• Strong skills in performance marketing and paid advertising with Meta Ads and Google Ads.
• SEO experience including keyword research, on-page optimization and organic growth tracking.
• Experience with monetization strategies (AdSense/affiliate programs) and revenue monitoring.
• Familiarity with WordPress and Shopify for website management and landing-page optimization.

Responsibilities

• Plan, execute and optimize performance marketing campaigns across Meta Ads, Google Ads and related networks.
• Manage paid ad accounts, conduct keyword and audience research, and monitor ROI.
• Prepare reports with actionable insights and collaborate on SEO initiatives.
• Improve landing page conversions and support website monetization efforts.
• Coordinate with design and development teams to align marketing activities with business goals.

Skills

Performance marketing

Paid advertising

SEO

Campaign analysis

Communication

Education

Bachelor's degree in Marketing/Business/Communications or related field

Tools

Google Analytics

Google Tag Manager

Meta Business Suite

WordPress

Shopify

Job description

Company Description

Modesty Digital is a Surat-based digital marketing and web solutions company focused on performance-driven growth for brands and digital assets. The team specializes in paid advertising, SEO, website monetization, and WordPress/Shopify development with an emphasis on ROI-focused strategies over vanity metrics. Core services include paid ads management across platforms such as Meta, Google, Snapchat, and ShareChat, organic growth through SEO, and monetization via AdSense and affiliate programs. Modesty Digital partners with businesses that prioritize long-term growth, using practical execution, data-driven decisions, and measurable results. The company is actively hiring experienced professionals for on-site roles in Surat, Gujarat.

Role Description

This is a full-time, on-site Digital Marketing Specialist role based in Surat, Gujarat. The Digital Marketing Specialist will plan, execute, and optimize performance marketing campaigns across platforms such as Meta Ads, Google Ads, and other relevant networks to drive measurable ROI. Daily responsibilities include managing paid ad accounts, conducting keyword and audience research, monitoring campaign performance, and preparing reports with actionable insights. The role also involves collaborating on SEO initiatives, improving landing page conversion rates, supporting website monetization efforts, and coordinating with design and development teams to align marketing activities with business goals. The specialist will be expected to stay current with digital marketing trends, testing new strategies and channels that can enhance growth for client brands and digital properties.

Qualifications

• Strong skills in performance marketing and paid advertising, including experience with platforms such as Meta Ads, Google Ads, and other social or display networks.
• Competence in Search Engine Optimization, including keyword research, on-page optimization, and monitoring organic growth metrics.
• Experience with website monetization strategies such as AdSense and affiliate programs, including tracking revenue and optimizing placements.
• Familiarity with WordPress and Shopify website management, including basic updates, optimization of pages, and collaboration on conversion-focused landing pages.
• Ability to analyze campaign and website performance data, prepare clear reports, and make data-driven recommendations.
• Strong written and verbal communication skills, with the ability to coordinate effectively with cross-functional teams on-site.
• Proficiency with common digital marketing and analytics tools (e.g., Google Analytics, Google Tag Manager, Meta Business Suite) is highly beneficial.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in digital marketing.
• Demonstrated ability to manage multiple campaigns and projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Interest in long-term growth and continuous learning, with a proactive approach to testing new strategies and staying updated on industry trends.