Digital Marketing Specialist

Ishvara Tech Consulting LLP

Delhi

On-site

INR 1,200,000 - 1,800,000

Full time

5 days ago

Be an early applicant

Application generator

A complete application in a minute — tailored resume and cover letter, ready to send.

Get past ATS filters

Benefits offered by this job

Performance‑linked incentives

Career growth opportunities

Ongoing training and certifications

Inclusive team culture

Team-building activities

Exposure to international campaigns

Job summary

Ishvara Tech Consulting LLP is seeking a data-driven Digital Marketing Specialist to plan, execute, and optimize multi-channel digital marketing campaigns. The ideal candidate will possess a strong grasp of current marketing tools and strategies, with a passion for driving measurable results across SEO, SEM, paid advertising, social media, and content marketing.

The role requires a blend of strategic thinking, technical skills, and hands‑on execution to grow brand visibility, generate quality

Qualifications

Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
4–6 years of proven digital marketing experience, preferably in SaaS/tech or B2B.
Certifications in Google Ads and HubSpot/Salesforce/Zoho/GoHighLevel are pluses.
Experience in B2B marketing and working with international or SaaS clients is desirable.

Responsibilities

Design and execute integrated digital marketing campaigns to drive traffic, leads, and conversions.
Manage SEO, SEM (Google Ads, Bing) and paid media (LinkedIn, Facebook, Instagram) with ROI focus.
Collaborate with content creators and designers on ad creatives and landing pages.
Conduct keyword research, on-page SEO, and technical SEO audits.
Monitor content strategy and backlink health; oversee blog and web content.
Track KPIs with Google Analytics, GA4, Tag Manager; run A/B tests for optimization.
Utilize CRM/automation (HubSpot, Marketo, Zoho) for nurturing and lead scoring.
Partner with sales and product teams to align campaigns with business goals.

Skills

Digital marketing

SEO

Content marketing

Copywriting

Analytics

A/B testing

CRM & automation

Education

Bachelor's degree in Marketing/related field

Tools

Google Analytics

GA4

Google Tag Manager

SEMrush

Ahrefs

Moz

HubSpot

Zoho MarketingHub

Marketo

WordPress/Webflow

Optimizely/VWO

Job description

Designing and delivering high-performance applications that combine intuitive design, robust architecture, and seamless functionality to drive business success.

Delivering bespoke web solutions engineered for performance, scalability, and exceptional user engagement across all devices.

Engineering intelligent SaaS solutions that combine flexibility, advanced security, and high availability to support evolving business demands.

Building high-performance mobile applications that deliver seamless experiences across iOS and Android platforms.

Our Products

12 Solutions

02 Solutions

Built in India. Runs in India. Supports India. No tracking. No profiling. Zero dependency on foreign clouds.

We are seeking a data-driven and creative Digital Marketing Specialist to plan, execute, and optimize multi-channel digital marketing campaigns. The ideal candidate will possess a strong grasp of current marketing tools and strategies, with a passion for driving measurable results across SEO, SEM, paid advertising, social media, and content marketing. The role requires a blend of strategic thinking, technical skills, and hands‑on execution to grow brand visibility, generate quality leads, and support customer acquisition goals.

Job Description

Campaign Development & Execution:

Design and execute integrated digital marketing campaigns to drive website traffic, leads, and conversions.
Manage SEO, SEM (Google Ads, Bing), and paid media (LinkedIn, Facebook, Instagram) campaigns with a focus on ROI.
Collaborate with content creators and designers to build compelling ad creatives and landing pages.
Conduct keyword research, on-page optimization, and technical SEO audits to improve organic rankings.
Oversee content marketing efforts, ensuring SEO‑friendly blogs, articles, and web content are published regularly.
Monitor and optimize backlink strategies and domain authority.

Analytics & Performance Optimization:

Track and report key performance metrics using tools like Google Analytics, Google Tag Manager, and Data Studio.
Perform A/B testing, conversion tracking, and performance analysis to drive continual improvement.
Optimize campaigns based on CTR, CPC, CPA, and other KPIs to ensure maximum ROI.

Marketing Automation & Tools:

Utilize CRM and marketing automation platforms (e.g., HubSpot, Zoho, Marketo) for nurturing and lead scoring.
Integrate digital marketing efforts with email campaigns and lead management workflows.

Cross-Functional Collaboration:

Work closely with the sales and product teams to align marketing campaigns with business goals.
Collaborate on messaging, targeting, and audience segmentation to reach the right customer profiles.

Technical Skills

Strong experience with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
Proficiency in SEO tools (SEMrush, Ahrefs, Moz) and analytics platforms (Google Analytics, GA4, Google Tag Manager)
Knowledge of content marketing and copywriting best practices
Hands‑on experience with CMS platforms (WordPress, Webflow)
Experience with A/B testing tools (Optimizely, VWO) and CRO techniques
Familiarity with CRM and automation tools (HubSpot, Marketo, ActiveCampaign)
Basic knowledge of HTML/CSS for troubleshooting and optimization

Preferred Qualification