Digital Marketing Executive

The appealguru; Gujarat; On-site; INR 234,360 - 390,600; Full time

Benefits offered by this job

Yearly bonus

Job summary

The appealguru is hiring a Google Ads & Social Media Marketing Specialist to drive online campaigns from our Vadodara office. You will plan, execute, and optimize Google Ads (Search, Display, Shopping, YouTube) and social campaigns across Meta, LinkedIn, and more.

Ideal candidates have at least 1 year of Google Ads and Meta ads experience, strong PPC knowledge, and proficiency with GA, GTM, and Facebook Pixel. A data-driven and collaborative mindset is essential.

Qualifications

• Proven experience in Google Ads and Paid Social Marketing.
• Strong understanding of PPC, audience targeting, and bid strategies.
• Hands-on experience with Google Analytics, Google Tag Manager, and Facebook Pixel.
• Knowledge of SEO, content marketing, and conversion rate optimization is a plus.
• Ability to analyze data and make data-driven decisions.
• Strong communication and teamwork skills.

Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, YouTube).
• Optimize campaigns to improve ROI, Conversions, and reduce CPC.
• Conduct keyword research, competitor analysis, and audience targeting.
• Develop social media strategies across Facebook, Instagram, LinkedIn, and Twitter.
• Manage and optimize paid social media campaigns (Meta, LinkedIn Ads).
• Monitor analytics, generate reports, and provide insights to improve performance.
• Create compelling ad copies, run A/B tests, and refine targeting.
• Stay updated on industry trends, algorithm changes, and best practices.

Skills

Google Ads

Paid Social

PPC strategy

Analytics interpretation

Communication & teamwork

Tools

Google Analytics

Google Tag Manager

Facebook Pixel

Job description

Full job description

We are looking for a Google Ads & Social Media Marketing Specialist to join our team and drive successful online marketing campaigns.

Key Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, and YouTube).


• Optimize campaigns to improve ROI, increase conversions, and reduce cost-per-click (CPC).


• Conduct keyword research, competitor analysis, and audience targeting.


• Develop and execute social media marketing strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter.


• Manage and optimize paid social media campaigns (Meta Ads, LinkedIn Ads, etc.).


• Monitor analytics, generate reports, and provide insights to improve campaign performance.


• Create compelling ad copies, A/B test creatives, and refine targeting strategies.


• Stay updated on industry trends, algorithm changes, and best practices.

Requirements

• Proven experience in Google Ads and Paid Social Media Marketing.


• Strong understanding of PPC, audience targeting, and bid strategies.


• Hands-on experience with Google Analytics, Google Tag Manager, and Facebook Pixel.


• Knowledge of SEO, content marketing, and conversion rate optimization is a plus.


• Ability to analyze data and make data-driven decisions.


• Strong communication and teamwork skills.

Job Types: Full-time, Permanent

Pay: Up to ₹35,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Ability to commute/relocate:

• Vadodara, Vadodara, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Google Ads: 1 year (Required)


• Meta ads: 1 year (Required)

Work Location: In person