E-commerce And Digital Marketing Manager

2COMS Consulting Pvt. Ltd.; Kolkata District; On-site; INR 900,000 - 1,100,000; Full time

Job summary

2COMS Consulting Pvt. Ltd. seeks an experienced E-commerce & Digital Marketing Manager to drive online sales, digital growth, customer engagement, and retail marketing initiatives.

The ideal candidate must have strong hands-on experience in both E-commerce and Digital Marketing, preferably from Retail, Lifestyle, D2C, or established brands. The role is based in Park Street, Kolkata and involves face-to-face interviews.

Qualifications

• 6–10 years of experience in E-commerce/Digital/Retail Marketing.
• Hands-on experience with Performance Marketing, Shopify, CRM/Loyalty, and Retail Marketing.
• Experience with Meta Ads, Google Ads, WhatsApp, SMS, and Email Marketing.
• Willingness to attend F2F interview in Park Street, Kolkata.

Responsibilities

• Lead E-commerce and Digital Marketing strategy to drive online sales.
• Manage Meta and Google Ads, optimization, tracking, and Pixel integration.
• Oversee Shopify store operations, apps, integrations, and merchandising.
• Drive marketplace expansion and new digital sales channels.
• Develop Instagram, content and Reels for brand visibility.
• Plan CRM and loyalty campaigns for acquisition and retention.
• Execute WhatsApp, SMS, and email campaigns and customer journeys.
• Track Sales, Digital & Marketing MIS and ROI.

Skills

Performance Marketing

Shopify

CRM/Loyalty

Retail Marketing

Meta Ads

Google Ads

WhatsApp

SMS

Email Marketing

Analytical Skills

Campaign Management

Job description

Job Description:

Job Description – E-commerce & Digital Marketing Manager

Location: Park Street, Kolkata

Experience: 6–10 Years

CTC: Up to ₹10 LPA

Industry: Retail / Lifestyle / D2C / E-commerce

Employment Type: Full-Time

Interview: Face-to-Face (F2F)

Job Summary

We are looking for an experienced E-commerce & Digital Marketing Manager to drive online sales, digital growth, customer engagement, and retail marketing initiatives.

The ideal candidate must have strong hands-on experience in both E-commerce and Digital Marketing, preferably from Retail, Lifestyle, D2C, or established/good consumer brands.

Key Responsibilities

• Lead E-commerce & Digital Marketing strategy to drive online sales and business growth.
• Manage Meta & Google Ads, campaign optimization, tracking, and Pixel integration.
• Manage Shopify, including apps, integrations, merchandising, and website experience.
• Drive marketplace expansion and alternate digital sales channels.
• Manage product listings, availability, conversions, and overall online customer experience.
• Develop Instagram, Content & Reels strategies to improve engagement and brand visibility.
• Drive CRM & Loyalty campaigns for customer acquisition, engagement, and retention.
• Plan and execute WhatsApp, SMS & Email campaigns and customer journeys.
• Drive repeat purchases through lifecycle marketing and retention initiatives.
• Execute digital and marketing campaigns for new store openings, retail events, and promotions.
• Manage store-level, franchise, partner, local, and mall marketing activities.
• Develop marketing plans to improve performance of underperforming stores.
• Manage agencies, vendors, influencers, and marketing partners.
• Track Sales, Digital & Marketing MIS, ROI, and campaign performance.
• Identify opportunities for cost optimization and improved marketing efficiency.

Requirements

• 6–10 years of relevant experience in E-commerce / Digital / Retail Marketing.
• Strong hands-on experience with Performance Marketing, Shopify, CRM/Loyalty, and Retail Marketing.
• Experience with Meta Ads, Google Ads, WhatsApp, SMS, and Email Marketing.
• Strong analytical, campaign management, and stakeholder management skills.
• Proven ability to convert marketing initiatives into measurable business results.
• Candidates should be comfortable attending a F2F interview in Park Street, Kolkata.