Digital Marketing Specialist

Placement Services; Kolkata District; On-site; INR 400,000 - 650,000; Full time

Job summary

Placement Services is looking for a Digital Marketing Specialist in West Bengal to drive online campaigns and grow brand presence. You will shape social media strategies, produce engaging content, and collaborate across teams to deliver measurable results.

Ideal candidates bring strong analytical skills, communication abilities, and a proactive mindset to thrive in a fast-paced environment while advancing campaigns across multiple channels.

Qualifications

• Proven experience in social media marketing and digital marketing.
• Familiarity with AutoCAD, franchise management, and tele sales is a plus.
• Strong analytical skills with the ability to interpret data.
• Excellent communication and interpersonal abilities.
• Ability to work independently and in a team within a fast-paced environment.

Responsibilities

• Develop and execute digital marketing strategies across channels including social media, email, and online advertising.
• Analyze and report on campaign performance, using data to optimize future marketing efforts.
• Collaborate with cross-functional teams to create engaging content for the target audience.
• Manage social media accounts, including content creation, scheduling, and community engagement.
• Stay up-to-date with the latest trends and technologies in digital marketing to stay competitive.

Skills

Social media marketing

Digital marketing

Analytics

Data interpretation

Communication

Interpersonal skills

Teamwork

Independent work

Franchise management

Tele sales

Tools

AutoCAD

Job description

We are seeking a Digital Marketing Specialist to join our team in West Bengal. The ideal candidate will have a strong background in social media marketing and digital marketing, with experience in various marketing strategies and tools. As a Digital Marketing Specialist, you will be responsible for developing and implementing marketing campaigns that promote our products and services, enhance brand awareness, and drive traffic to our website.

Key Responsibilities

• Develop and execute digital marketing strategies across various channels, including social media, email, and online advertising.
• Analyze and report on campaign performance, using data to optimize future marketing efforts.
• Collaborate with cross-functional teams to create engaging content that resonates with our target audience.
• Manage social media accounts, including content creation, scheduling, and community engagement.
• Stay up-to-date with the latest trends and technologies in digital marketing to ensure our strategies remain competitive.

Required Skills

• Proven experience in social media marketing and digital marketing.
• Familiarity with AutoCAD is a plus, as well as experience in franchise management and tele sales.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.

If you are passionate about digital marketing and eager to make an impact in a dynamic organization,