Digital Marketing Specialist

Virohaa Internet Media; Paschim Bardhaman; On-site; INR 500,000 - 700,000; Full time

Job summary

Virohaa Internet Media, based in Asansol, seeks a Digital Marketing Specialist to develop innovative strategies for brand promotion. You will optimize campaigns on Google and Facebook, implement a cohesive social media strategy, and handle all social media accounts to drive traffic. Ideal candidates should have experience in the digital marketing field and knowledge of Google AdWords.

The role requires creativity and strong technical skills, with a focus on delivering analytical reports. Salary is competitive and at par with market standards.

Qualifications

• Experience in a Digital Marketing role as an associate or manager.
• Strong understanding of Google AdWords and Facebook for lead generation.
• Creative copywriting and basic graphic design skills are essential.
• Solid technical background for addressing compatibility issues.

Responsibilities

• Develop strong and innovative strategies to promote the business brand.
• Optimize campaign performance across Google and Facebook.
• Implement social media strategy aligned with business objectives.
• Generate and share engaging content across platforms.

Skills

Digital Marketing

Email Marketing

Google SEO

Social Media Marketing

Facebook Marketing

LinkedIn Marketing

Search Engine Optimization

Content Creation

Education

BSc in Computer Science, Digital Marketing or relevant field

Job description

We are a premier Digital Marketing Agency based in Asansol and provide Digital Marketing services to our esteemed clients based in the UAE, US, UK and India.

Job Description

Digital Marketing Specialist

We have an opening for Digital Marketing Specialist to develop strong and innovative strategies to promote the business brand, products, and services of our premier digital marketing agency.

• Optimize campaign performance across google and Facebook to consistently improve ROI
• Plan, strategize and implement social media strategy to align with business objectives.
• Ensure that there’s brand consistency across all campaigns and messages.
• Plan, strategize and implement email marketing strategy to promote sales.
• Write, edit, publish and share engaging email copies with potential customers.
• Aggressively handling all social media accounts (Facebook Page, Twitter, LinkedIn) to drive traffic to the website blog.
• Generate, edit, publish and share engaging content daily (e.g., original text, photos, videos and news)
• Provide analytical report of campaigns to stakeholders

Desired Profile:

• Ideally one should have experience in a Digital Marketer role (associate/manager).
• Should have a strong understanding primarily about Google AdWords and Facebook for lead generation.
• Experience in other social platforms is an added advantage but not mandatory.
• Should be independent in execution by having both creative copy writing and basic graphic design skills.
• Solid technical background with an ability to address accessibility and compatibilityissues

Location

Skills:

Digital Marketing, Digital Marketing Expert, Digital Marketing Specialist, Email Marketing, Facebook Marketing, Google SEO, LinkedIn Marketing, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SMM, Social Media Analyst, Social Media Campaign, Twitter Marketing, YouTube Marketing

Qualifications

BSc in Computer Science, Digital Marketing or relevant field

Additional Information

Salary at par with market standard