Digital Marketing Specialist

Urban Yatra; Khordha; In loco; INR 700.000 - 1.100.000; Tempo pieno

Vantaggi offerti da questo lavoro

Exposure to international campaigns

Career growth opportunities

Travel industry benefits

Descrizione del lavoro

Urban Yatra in Bhubaneswar is seeking a creative and results-driven Digital Marketing Manager to lead online campaigns, generate leads, and increase bookings for holiday packages, flights, and hotels. You will manage our digital presence and craft content to inspire travelers.

The ideal candidate has 4–6 years' digital marketing experience in travel or hospitality, strong skills in paid ads, social media, SEO, and analytics, plus storytelling and communication abilities.

Competenze

• Bachelor's degree in Marketing, Communications, or a related field.
• 4–6 years of digital marketing experience, ideally in travel or hospitality.
• Strong hold on social media schedulers, basic graphic design software (Canva), and ad managers.
• Excellent storytelling abilities and clear communication.

Mansioni

• Campaign Management: Run paid ads on Google, Meta, and YouTube to target travellers.
• Social Media: Create reels, post updates, manage content calendars, engage with audiences, improve SEO and traffic.
• Lead Generation: Drive B2B and B2C leads for tour packages, visas, and hotel stays.
• Content & SEO: Write destination guides, optimize landing pages, run email/WhatsApp promotions.
• Analytics: Track performance metrics using Google Analytics to improve conversions.

Conoscenze

Digital marketing

Campaign management

Social media strategy

Content creation

Lead generation

Formazione

Bachelor's degree in Marketing or related field

Strumenti

Google Ads

Facebook Ads

YouTube Ads

Canva

Google Analytics

Descrizione del lavoro

***We're HIRING !!!!!!***

Urban Yatra (Best Tour and Travel Agency in Bhubaneswar, Odisha) is looking for a creative and performance-driven Digital Marketing Manager for managing online campaigns to generate leads, build brand awareness, and increase bookings for holiday packages, flights, and hotels. You will manage our online presence and create engaging content to inspire travellers and drive inbound leads, tour package bookings, and website traffic.

Key Responsibilities:

• Campaign Management: Run paid ads on Google, Meta (Instagram and Facebook), and YouTube to target travellers.
• Social Media: Create reels, post regular updates, manage content calendars, and engage with online audiences, improve SEO, website traffic, online visibility and lead-conversion performance.
• Lead Generation: Drive B2B and B2C sales leads for tour packages, visas, and hotel stays.
• Content & SEO: Write destination guides, optimize website landing pages for search engines, and run email or WhatsApp promotions.
• Analytics: Track performance metrics using tools like Google Analytics to improve conversion rates.

Required Skills & Qualifications:

• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Experience: 4 to 6 years of digital marketing experience, ideally within the travel or hospitality sector.
• Tools: Strong hold on social media schedulers, basic graphic design software (like Canva), and ad managers.
• Soft Skills: Strong storytelling abilities, visual creativity, and clear communication.

Salary and Benefits:

• Competitive salary based on experience, skills and interview performance.
• Performance-based incentives as per company policy.
• Exposure to international tourism-board campaigns and global travel brands.
• Professional learning, destination training and career-growth opportunities.
• Travel-industry benefits as applicable under company policy.