Digital Marketer

WayFindTrips; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

A dynamic travel marketing company is looking for a creative Digital Marketer to enhance brand awareness and drive traffic to their website. Responsibilities include developing SEO strategies, managing social media, and executing email campaigns. The ideal candidate should have a Bachelor's degree in Marketing or Communications and strong skills in digital marketing concepts. Experience in the travel industry and proficiency with analytics tools are preferred. Remote working options may be available.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Strong understanding of online marketing concepts and strategies.
• Proficiency in SEO, SEM, PPC, and social media advertising.
• Experience with website analytics tools.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute digital marketing strategies.
• Manage the company's social media presence.
• Plan and execute email marketing campaigns.
• Analyze performance of online marketing campaigns.
• Optimize website content for SEO.

Skills

Digital marketing strategy

SEO

Social media advertising

Email marketing

Analytical skills

Education

Bachelor's degree in Marketing or Communications

Tools

Google Analytics

PPC management tools

Adobe Creative Suite

Job description

We are seeking a creative and driven Digital Marketer to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote Wayfind Trip Pvt Ltd and its services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.

Key Responsibilities:

• Develop and execute digital marketing strategies to drive online traffic to the company website.
• Manage and maintain the company's social media presence across all digital channels.
• Plan, create, and execute email marketing campaigns.
• Monitor and analyze the performance of online marketing campaigns using various analytics tools.
• Collaborate with the design team to create engaging digital content, including graphics, videos, and blog posts.
• Optimize website content and landing pages for SEO.
• Conduct keyword research and use SEO best practices to increase organic search visibility.
• Manage PPC campaigns, including keyword bidding and ad copy creation.
• Analyze and report on key performance metrics, providing insights and recommendations for improvement.
• Stay up-to-date with the latest trends and best practices in digital marketing and SEO.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Proficiency in SEO, SEM, PPC, and social media advertising.
• Experience with website analytics tools (e.g., Google Analytics, Google Tag Manager).
• Proficiency in email marketing and marketing automation tools.
• Creative skills for contributing new and innovative ideas.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.

Preferred Qualifications:

• Experience in the travel and tourism industry.
• Knowledge of HTML, CSS, and content management systems (e.g., WordPress).
• Familiarity with graphic design tools (e.g., Adobe Creative Suite).