Digital Marketing Executive

Techgen Cyber Solution Pvt. Ltd.; Kolkata District; On-site; INR 274,000 - 328,000; Full time

Job summary

Techgen Cyber Solution Pvt. Ltd. in Kolkata is seeking a Digital Marketing Executive to strengthen online presence, increase ticket bookings, and engage customers across digital platforms.

You will develop and execute campaigns, manage social channels, optimize ads, and analyze performance to support business growth. The ideal candidate has a relevant degree and 1-3 years of digital marketing experience, with strong knowledge of Facebook/Google Ads, Google Analytics, SEO, and content creation.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 1-3 years of digital marketing experience in transportation/travel/service industry.
• Strong knowledge of Facebook Ads Manager, Google Ads, Google Analytics, and SEO.
• Experience with social media content planning and community management.
• Basic graphic design skills with Canva or Adobe Photoshop a plus.
• Excellent written and verbal communication in Bengali and English.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Facebook, Instagram, Google, YouTube, and other relevant platforms.
• Manage and grow the company's social media presence through engaging content, promotions, and customer interactions.
• Create and coordinate marketing content, including graphics, videos, blogs, and promotional campaigns.
• Monitor and respond to customer inquiries, comments, and messages on digital platforms.
• Manage paid advertising campaigns to maximize ROI and ticket sales.
• Collaborate with the design and operations teams to promote routes, seasonal offers, and special campaigns.
• Monitor website traffic and user behavior using Google Analytics and other marketing tools.
• Improve website visibility through SEO best practices and content optimization.
• Prepare regular reports on campaign performance, customer engagement, lead generation, and digital marketing KPIs.
• Stay updated with digital marketing trends, competitor activities, and emerging technologies.

Skills

Digital marketing

Campaign analysis

Social media management

Content creation

Bilingual communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Facebook Ads Manager

Google Ads

Google Analytics

SEO

Canva/Adobe Photoshop

Job description

Digital Marketing Executive to strengthen our online presence, increase ticket bookings, and engage customers across digital platforms. The ideal candidate will develop and execute digital marketing campaigns, manage social media channels, optimize online advertising, and analyze campaign performance to support the company's business growth.Salary upto 27K+Pf+Mediclaim

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Facebook, Instagram, Google, YouTube, and other relevant platforms.
• Manage and grow the company's social media presence through engaging content, promotions, and customer interactions.
• Create and coordinate marketing content, including graphics, videos, blogs, and promotional campaigns.
• Monitor and respond to customer inquiries, comments, and messages on digital platforms.
• Manage paid advertising campaigns (Meta Ads and Google Ads) to maximize ROI and ticket sales.
• Collaborate with the design and operations teams to promote routes, seasonal offers, and special campaigns.
• Monitor website traffic and user behavior using Google Analytics and other marketing tools.
• Improve website visibility through SEO best practices and content optimization.
• Prepare regular reports on campaign performance, customer engagement, lead generation, and digital marketing KPIs.
• Stay updated with digital marketing trends, competitor activities, and emerging technologies.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 1-3 years of experience in digital marketing, preferable in the transportation, travel, or service industry.
• Strong understanding of Facebook Ads Manager, Google Ads, Google Analytics, and SEO.
• Experience with social media content planning and community management.
• Basic knowledge of graphic design tools such as Canva or Adobe Photoshop is an advantage.
• Excellent written and verbal communication skills in Bengali and English.