Digital Marketing Specialist

My Value Trip pvt Ltd; Surat; On-site; INR 300,000 - 520,000; Full time

Job summary

My Value Trip Pvt Ltd in Surat is hiring a Digital Marketing Executive to steer our social media presence, run high-performing Meta advertising campaigns, and analyze performance data.

You will coordinate with design and content teams, create monthly content calendars, track KPIs like reach, engagement, CTR, CPC, CPM, ROAS, and Conversions, and report weekly results. The role requires hands-on experience of at least 2 years in digital marketing or social media marketing.

Qualifications

• Minimum 2 years of hands-on experience in Digital Marketing or Social Media Marketing.
• Hands‑on experience managing brand social media accounts.
• Experience with content planning and content calendars.
• Working knowledge of Meta Ads Manager.
• Strong understanding of digital marketing KPIs including Reach, Engagement, CTR, CPC, CPM, ROAS, and Conversions.
• Excellent communication, planning, and analytical skills.

Responsibilities

• Manage Instagram, Facebook & LinkedIn accounts.
• Create and maintain monthly content calendars.
• Coordinate with the design and content team for timely execution.
• Schedule, publish, and monitor social media content.
• Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns.
• Track campaign performance and improve ROI using data-driven insights.
• Prepare weekly and monthly performance reports.
• Research competitors, industry trends, and emerging content ideas.
• Stay updated with the latest digital marketing trends and platform updates.

Skills

Social Media Marketing

Digital Marketing

Content Planning

Brand Social Media

Communication

Analytical Skills

Tools

Meta Ads Manager

Canva

Job description

We're Hiring: Digital Marketing Executive

Location: Surat (On-site)

Experience: Minimum 2 Years

About My Value Trip (MVT)

My Value Trip (MVT) is a fast-growing Travel Management Company headquartered in Surat. We simplify travel for businesses and individuals through technology backed by exceptional human support.

From Flights, Hotels, Visas, Holidays, Corporate Travel Management, to our proprietary Corporate Booking Tool (CBT), we're building one of India's most trusted travel brands.

As we continue to expand, we're looking for a passionate Digital Marketing Executive to help strengthen our digital presence and accelerate our growth.

Your Role

You'll be responsible for managing our social media platforms, executing high-performing Meta advertising campaigns, analyzing performance, and helping build a strong digital brand presence.

Key Responsibilities

• Manage Instagram, Facebook & LinkedIn accounts.
• Create and maintain monthly content calendars.
• Coordinate with the design and content team for timely execution.
• Schedule, publish, and monitor social media content.
• Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns.
• Track campaign performance and improve ROI using data-driven insights.
• Prepare weekly and monthly performance reports.
• Research competitors, industry trends, and emerging content ideas.
• Stay updated with the latest digital marketing trends and platform updates.

Requirements

• Minimum 2 years of hands-on experience in Digital Marketing or Social Media Marketing.
• Hands‑on experience managing brand social media accounts.
• Experience with content planning and content calendars.
• Working knowledge of Meta Ads Manager.
• Strong understanding of digital marketing KPIs including Reach, Engagement, CTR, CPC, CPM, ROAS, and Conversions.
• Excellent communication, planning, and analytical skills.

Preferred Skills

• Canva or similar design tools.
• Good understanding of content strategy and copywriting.
• Basic video editing skills for social media.
• Familiarity with AI-powered content creation and productivity tools.

We're Looking For Someone Who Is

• Creative and data-driven.
• Proactive and eager to learn.
• Detail-oriented and highly organized.
• A team player with a positive attitude.
• Passionate about digital marketing and brand building.

Why Join My Value Trip?

• Work with a fast-growing travel brand.
• Opportunity to build and scale digital campaigns.
• Collaborative and growth-oriented work culture.
• Learn, innovate, and make a real impact.