Deputy Manager Marketing

Rayna Tours; Pune District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Rayna Tours seeks a dynamic Deputy Manager – Marketing to lead integrated campaigns across digital and offline channels in India. Plan, execute and optimize digital campaigns on Meta, Google, YouTube, LinkedIn and more, while coordinating influencer collaborations and offline activations in Pune, Mumbai and other markets.

The ideal candidate will have hands-on experience in digital marketing, campaign management, influencer and offline marketing, with the ability to manage agencies, vendors and

Qualifications

• Experience in digital marketing, campaign management, influencer marketing, brand activations and offline marketing.
• Ability to manage agencies, vendors, influencers and internal stakeholders.
• 5–8 years of relevant marketing experience (as noted in the ad).

Responsibilities

• Plan, execute and manage digital marketing campaigns across platforms including Meta, Google, YouTube, LinkedIn and other relevant digital channels.
• Develop campaign strategies based on business objectives, target audiences and destinations/products.
• Manage campaign budgets, audience targeting, creatives, placements and performance optimization.
• Monitor campaign performance and optimize campaigns to improve reach, engagement, leads, conversions and ROI/ROAS.
• Coordinate with the creative and content teams to develop ad creatives and assets.
• Conduct A/B testing of creatives, audiences, messaging and formats.
• Track performance and prepare regular reports with insights.
• Stay updated with platform changes and emerging opportunities.
• Identify and build relationships with travel influencers and content creators.
• Develop influencer campaigns aligned with brand objectives; negotiate terms and timelines.
• Coordinate end-to-end influencer campaigns and reporting.
• Lead offline marketing campaigns and brand activations in key markets (Pune, Mumbai, others).
• Plan exhibitions, roadshows, mall activations and events; coordinate vendors and budgets.

Skills

Digital marketing

Campaign management

Influencer marketing

Brand activations

Offline marketing

Vendor management

Agency management

Analytics

Tools

Meta Ads

Google Ads

YouTube Ads

LinkedIn Ads

Job description

We are looking for a dynamic and result-oriented Deputy Manager – Marketing to lead and execute integrated marketing campaigns across digital and offline channels.

The role will be responsible for planning, executing, optimizing and reporting on digital marketing campaigns across all relevant digital platforms, while also managing influencer collaborations and leading offline marketing initiatives across Pune, Mumbai and other key markets in India.

The ideal candidate should have strong hands-on experience in digital marketing, campaign management, influencer marketing, brand activations and offline marketing, with the ability to manage agencies, vendors, influencers and internal stakeholders.

Key Responsibilities

• Plan, execute and manage digital marketing campaigns across platforms including Meta, Google, YouTube, LinkedIn and other relevant digital channels.
• Develop campaign strategies based on business objectives, target audiences and individual destinations/products.
• Manage campaign budgets, audience targeting, creatives, placements and performance optimization.
• Monitor campaign performance and continuously optimize campaigns to improve reach, engagement, leads, conversions and ROI/ROAS.
• Coordinate with the creative and content teams to develop high-performing ad creatives, videos, reels, banners and other digital assets.
• Conduct A/B testing of creatives, audiences, messaging and campaign formats.
• Track campaign performance and prepare regular performance reports with actionable insights.
• Stay updated with changes in digital platforms, advertising formats, algorithms, trends and emerging marketing opportunities.

2. Influencer & Creator Marketing

• Identify and build relationships with relevant travel influencers, content creators, bloggers and social media personalities.
• Develop influencer campaigns aligned with brand, destination and product objectives.
• Negotiate commercial terms, deliverables and campaign timelines with influencers and agencies.
• Coordinate end-to-end influencer campaigns, including briefing, content requirements, approvals, publishing schedules and reporting.
• Track influencer campaign performance, including reach, engagement, traffic, leads and conversions.
• Develop long-term relationships with high-performing influencers and creators.
• Lead and execute offline marketing campaigns and brand activations across Pune, Mumbai and other priority markets in India.
• Plan activities such as exhibitions, travel fairs, roadshows, mall activations, corporate events, college/community activations and other relevant brand initiatives.
• Identify suitable venues, events, partnerships and local marketing opportunities.
• Coordinate with vendors, agencies, event organizers and internal teams for campaign execution.
• Manage campaign budgets, quotations, negotiations, logistics and vendor deliverables.
• Ensure consistent brand communication across all offline marketing activities.
• Measure the effectiveness of offline campaigns and prepare post-campaign reports.

4. Integrated Campaign Planning

• Develop 360-degree campaigns combining digital, influencer and offline marketing activities.
• Work closely with the product, sales, creative, content and business development teams to align campaigns with commercial objectives.
• Develop campaign calendars around destinations, seasonal periods, festivals, offers, new product launches and key business priorities.
• Ensure consistent brand messaging across all customer touchpoints.
• Identify opportunities to generate qualified leads and increase bookings through marketing campaigns.

5. Market Research & Growth

• Monitor competitor campaigns, market trends, customer behavior and emerging marketing opportunities.
• Research new digital platforms, influencer networks, partnerships and offline channels.
• Identify opportunities to expand brand presence in Pune, Mumbai and other Indian markets.
• Provide recommendations to management based on campaign data and market insights.

6. Reporting & Performance Management

• Maintain regular campaign performance dashboards and reports.
• Track key metrics such as:
• Leads
• Bookings / Revenue
• Cost per Lead (CPL)
• ROAS
• Reach & Impressions
• Engagement
• Website Traffic
• Conversion Rate
• Present campaign results and recommendations to senior management.
• Ensure marketing spends are aligned with agreed budgets and business objectives.
• Strong understanding of digital marketing and paid advertising.
• Hands-on experience with Meta Ads and Google Ads.
• Knowledge of YouTube, LinkedIn and other digital advertising platforms.
• Strong understanding of performance marketing, lead generation and conversion optimization.
• Experience in influencer and creator marketing.
• Experience managing offline marketing campaigns and activations.
• Strong negotiation and vendor management skills.
• Excellent communication and presentation skills.
• Strong analytical and reporting capabilities.
• Ability to manage multiple campaigns simultaneously.
• Strong project management and execution skills.
• Creative thinking with a commercial and results-oriented approach.
• Willingness to travel within India for campaigns, events and activations.

Desired Experience

• 5–8 years of relevant marketing experience, preferably in travel, tourism, hospitality, retail, lifestyle or a consumer-facing industry.
• Proven experience managing digital advertising campaigns with measurable business outcomes.
• Experience handling influencer campaigns from identification through execution and reporting.
• Experience executing offline marketing activities in Mumbai, Pune and/or other Indian markets.
• Experience managing external agencies, vendors and marketing partners will be an advantage.

Key Performance Indicators (KPIs)

The role will be evaluated based on:

• Digital campaign performance and ROI/ROAS.
• Qualified leads and conversions generated.
• Cost efficiency of paid campaigns.
• Growth in digital reach and engagement.
• Successful execution of influencer campaigns.
• Influencer-generated reach, engagement and conversions.
• Number and quality of offline campaigns/activations executed.
• Lead generation and business contribution from offline campaigns.
• Marketing budget utilization and efficiency.
• Overall contribution of marketing campaigns towards business growth.

Personal Attributes

The candidate should be:

• Results-oriented
• Hands-on and execution-focused
• Proactive and entrepreneurial
• Data-driven
• Creative and innovative
• Strong in communication and negotiation
• Comfortable working in a fast-paced, target-driven environment
• Willing to take ownership from strategy through execution and reporting