DIGITAL MARKETING & LEAD GENERATION EXECUTIVE

Journey Partner; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Job summary

Journey Partner in Kolkata is seeking a results-driven Digital Marketing Manager to lead SEO, PPC, social media, content and analytics initiatives for domestic and international travel campaigns. You will own lead generation, conversion funnels, campaign budgets and performance reporting.

The role requires hands-on experience with Google Ads, Meta Ads Manager, GA4, SEO tools and content creation, plus strong analytical and communication skills.

Qualifications

• 2–4 years of hands-on digital marketing experience.
• Demonstrable experience managing Google Ads and Meta Ads.
• Practical knowledge of SEO and Google Search Console.
• Experience in lead-generation campaigns.
• Working knowledge of GA4 and conversion tracking.
• Ability to independently create digital content and campaign concepts.

Responsibilities

• Plan and execute integrated digital marketing campaigns across SEO, paid search, social media and content.
• Generate qualified leads and manage domestic and international travel campaigns.
• Design campaign funnels, landing pages and track performance from lead to conversion.
• Monitor CPC, CTR, CPL and ROI; optimize campaigns for cost efficiency.
• Develop monthly social calendars and create SEO-friendly content.

Skills

SEO

PPC/Google Ads

Social media marketing

Content creation

Analytics

Campaign management

Education

Bachelor's degree in Marketing

Tools

Google Ads

Meta Ads Manager

GA4

Google Search Console

Canva

Video editing

Job description

Company Description Journey Partner, founded in November 2021, is a travel solutions provider serving clients across India and internationally for tours, travel, and MICE requirements. The company has organized domestic travel across diverse regions of India, including Jammu & Kashmir, Rajasthan, Karnataka, Kerala, Tamil Nadu, Andaman & Nicobar Islands, Eastern and North Eastern states, and Gujarat. Internationally, Journey Partner has supported travel to destinations in South East Asia, the Middle East, Europe, the USA, and Africa. Countries frequently served include Japan, Singapore, Vietnam, Malaysia, Thailand, Cambodia, Sri Lanka, Maldives, Bhutan, UAE, Türkiye, Russia, Norway, Sweden, Denmark, Finland, Greece, France, the UK, USA, Italy, and Kenya. The organization focuses on delivering reliable, tailored travel experiences for a wide range of customer needs.

Role Objective

To drive Journey Partner's digital growth by improving online visibility, generating qualified business leads and strengthening engagement across search engines, social media, website and other digital channels.

The role will have end-to-end responsibility for digital marketing activities, with a strong emphasis on measurable lead generation and conversion

Key Responsibilities

**1. Search Engine Optimisation (SEO)**

• Develop and execute on-page, off-page and technical SEO initiatives.
• Conduct keyword research, competitor analysis and search trend analysis.
• Improve organic ranking for relevant travel, holiday, corporate travel and MICE-related searches.
• Optimise website pages, blogs, destination content and landing pages.
• Monitor performance through Google Search Console, GA4 and appropriate SEO tools.

**2. Lead Generation & Performance Marketing**

• Plan and execute digital campaigns for generating qualified enquiries.
• Generate leads for domestic and international holidays, corporate travel, MICE and other Journey Partner services.
• Design campaign funnels and landing pages to improve conversion.
• Track leads from source through enquiry and conversion.
• Continuously improve cost per lead and quality of leads.

**3. Google Ads

• Independently plan and manage Google Search, Display, remarketing and other relevant campaigns.
• Undertake keyword planning, audience targeting, bidding and budget optimisation.
• Monitor CPC, CTR, conversion rate, CPL and ROI.
• Optimise campaigns based on actual business results.

**4. Social Media & Meta Marketing

• Manage Journey Partner's presence across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
• Plan and execute Meta advertising campaigns.
• Develop monthly social media and campaign calendars.
• Increase meaningful reach, engagement, enquiries and conversions.

**5. Digital Content Creation

• Create engaging destination content, promotional posts, reels, short videos, campaign creatives and advertisements.
• Develop digital content around customer experiences, destinations, offers, festivals and travel trends.
• Prepare SEO-friendly website and blog content.
• Coordinate photography/video/content requirements wherever necessary.

**6. Website & Digital Presence

• Regularly review and update website content, packages, offers and landing pages.
• Improve website user journey and calls-to-action.
• Work towards increasing organic traffic, enquiries and conversion.
• Coordinate with website/technical service providers where specialist intervention is required.

**7. Analytics & Performance Reporting

• Monitor GA4, Google Search Console, Google Ads, Meta Ads Manager and social-media analytics.
• Prepare monthly digital performance dashboards.
• Analyse source-wise leads and conversions.
• Recommend corrective actions based on data and campaign performance.

Key Performance Indicators

Performance will primarily be evaluated through:

• Qualified leads generated
• Cost per qualified lead
• Lead-to-conversion ratio
• Revenue generated from digital leads
• Return on advertising spend
• Organic search growth and keyword rankings
• Website traffic and enquiry conversion
• Social-media reach and engagement
• Growth in direct and organic enquiries

Candidate Profile

The candidate should have:

• 2-4 years of hands-on digital marketing experience.
• Demonstrable experience managing Google Ads and Meta Ads.
• Practical knowledge of SEO and Google Search Console.
• Experience in lead-generation campaigns.
• Working knowledge of GA4 and conversion tracking.
• Ability to independently create digital content and campaign concepts.
• Working knowledge of Canva or similar design tools.
• Basic reel/video editing capability.
• Strong analytical and communication skills.

Experience in travel, tourism, hospitality or another B2C/B2B service industry will be preferred.

Candidates should be prepared to demonstrate actual campaigns handled and measurable results achieved during the selection process.

The candidate should be capable of independently planning and executing campaigns—not merely coordinating with external agencies.

What Success Will Look Like

The role will be measured not simply by followers, likes or website traffic, but by:

Organic Search Growth | Qualified Leads | Cost per Lead | Lead-to-Conversion Ratio | Website Enquiries | Campaign ROI | Digital Revenue Contribution