Digital Marketing Specialist

EKSAQ India Pvt Ltd; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

EKSAQ India Pvt Ltd is seeking a Data-driven Digital Marketing Specialist to join our Marketing team in Telangana. The role focuses on developing, implementing, and optimizing campaigns to drive brand awareness and lead generation in the K-12 education sector.

The successful candidate should have strong SEO/SEM, social media management, Google Analytics expertise, and experience running targeted performance marketing campaigns.

Qualifications

• 2-4 years of experience in digital marketing.
• Expertise in SEO/SEM and social media management.
• Experience using Google Analytics and campaign tracking.

Responsibilities

• Plan, execute, and manage digital marketing campaigns across various channels (SEO, SEM, social media, email).
• Optimize marketing funnels and landing pages to improve conversion rates and lead generation for educational products.
• Monitor, track, and analyze website traffic and campaign performance using Google Analytics and other tools.
• Collaborate with design and content teams to create compelling ad creatives and social media posts.
• Manage and optimize paid advertising campaigns on Google Ads, LinkedIn, Facebook, and other platforms.
• Conduct market research and competitor analysis to identify new digital marketing opportunities in the EdTech space.

Skills

SEO/SEM

Social media

Google Analytics

Performance marketing

Job description

We are looking for a data-driven and creative Digital Marketing Specialist with 2-4 years of experience to join our Marketing team in Telangana. In this role, you will be responsible for developing, implementing, and optimizing digital marketing campaigns that drive brand awareness and lead generation within the K-12 education sector. The ideal candidate has strong expertise in SEO/SEM, social media management, Google Analytics, and running targeted performance marketing campaigns.

Responsibilities

• Plan, execute, and manage digital marketing campaigns across various channels (SEO, SEM, social media, email).
• Optimize marketing funnels and landing pages to improve conversion rates and lead generation for our educational products.
• Monitor, track, and analyze website traffic and campaign performance using Google Analytics and other tools.
• Collaborate with the design and content teams to create compelling ad creatives and social media posts.
• Manage and optimize paid advertising campaigns on Google Ads, LinkedIn, Facebook, and other platforms.
• Conduct market research and competitor analysis to identify new digital marketing opportunities in the EdTech space.

About Company

EKSAQ is an education services company dedicated to transforming K-12 learning through innovative, technology-driven solutions. We partner with schools and state governments to deliver impactful programs in Foundational Literacy and Numeracy, Core Skills, Reading Comprehension, and Writing Competency, helping students build strong academic foundations.

By integrating Artificial Intelligence, multimedia, and digital technologies, we develop scalable learning solutions that enhance classroom experiences and improve educational outcomes. Our mission is to make quality education more accessible, engaging, and effective through a thoughtful blend of pedagogy, innovation, and technology.

At EKSAQ, you'll be part of a purpose-driven team committed to shaping the future of education. We foster a collaborative, growth-oriented work environment where ideas are valued, innovation is encouraged, and every contribution creates a meaningful impact on learners across the country.