Digital Marketing Specialist

Best Course News; Hyderabad; On-site; INR 279,000 - 390,600; Full time

Job summary

A consulting firm in Hyderabad is seeking a Digital Marketing Specialist to enhance brand visibility and drive business growth through effective campaign management. The ideal candidate will have a Bachelor's or Master's degree and 0–1 year of experience in digital marketing, with skills in SEO, SEM, Google Ads, and Google Analytics. This role offers an opportunity to work creatively and analytically in a dynamic environment focused on measurable results.

Qualifications

• 0–1 year of experience in digital marketing (internships/projects acceptable).
• Strong understanding of SEO, SEM, social media marketing, and email marketing.
• Creative thinking combined with strong analytical skills.

Responsibilities

• Develop, implement, and manage digital marketing campaigns.
• Optimize website content and campaigns using SEO best practices.
• Monitor and analyze campaign performance using Google Analytics.

Skills

Digital Marketing

SEO

SEM

Google Ads

Google Analytics

Social Media Marketing

Email Marketing

Education

Bachelor’s or Master’s degree

Tools

Google Analytics

Google Ads

Job description

#### Digital Marketing Specialist##### PRK Technologies* Hyderabad#### DescriptionAbout PRK TechnologiesPRK Technologies is a dynamic sales management consulting firm with over 8 years of experience, delivering end-to-end solutions that help global organizations accelerate market entry and drive sustainable growth across India, the Middle East, and ASEAN markets.Job SummaryPRK Technologies is looking for a creative and analytical Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns that enhance brand visibility and drive business growth. The role involves managing online campaigns, analyzing performance metrics, and implementing innovative strategies across multiple digital channels.Key ResponsibilitiesDigital Campaign ManagementDevelop, implement, and manage digital marketing campaigns across SEO, SEM, social media, and email marketingPlan and execute online campaigns to improve brand awareness and lead generationContent Strategy & EngagementCreate and manage content strategies aligned with marketing goalsCoordinate content for websites, social media platforms, and email campaignsDrive audience engagement through targeted digital initiativesSEO, SEM & Paid MarketingOptimize website content and campaigns using SEO best practicesManage Google Ads and SEM campaigns to improve ROIConduct keyword research and competitor analysisAnalytics & Performance TrackingMonitor and analyze campaign performance using Google Analytics and other toolsPrepare reports with actionable insights to improve campaign effectivenessTrack KPIs such as traffic, engagement, and conversionsRequired Skills & QualificationsBachelor’s or Master’s degree in any discipline0–1 year of experience in digital marketing (internships/projects acceptable)Strong understanding of SEO, SEM, social media marketing, and email marketingProficiency in Google Analytics and digital advertising platformsCreative thinking combined with strong analytical skillsUp-to-date knowledge of digital marketing trends and toolsKey SkillsDigital MarketingSEO & SEMGoogle AdsGoogle AnalyticsSocial Media MarketingEmail MarketingOnline Campaign ManagementContent StrategyPerformance AnalyticsBrand Awareness#### Role and Responsibilities* Required Skills & Qualifications Bachelor’s or Master’s degree in any discipline 0–1 year of experience in digital marketing (internships/projects acceptable) Strong understanding of SEO, SEM, social media marketing, and email marketing Proficiency in Google Analytics and digital advertising platforms Creative thinking combined with strong analytical skills Up-to-date knowledge of digital marketing trends and tools| Designation | : | Digital Marketing Specialist || Work experience | : | 0 - 1 |### Skills: