Deputy Manager - Performance Marketing

Anand Rathi Share and Stock Brokers Ltd; Mumbai; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Anand Rathi Share and Stock Brokers Ltd in Mumbai seeks a hands-on performance marketer who owns paid lead generation end-to-end across broking, wealth, lending and insurance products.

You'll manage Google Search, Performance Max, YouTube and Display campaigns, run Meta lead campaigns, optimize CPL and lead quality, and coordinate with CRM for routing and feedback. Strong reporting and data-driven optimization are essential.

Qualifications

• 3–5 years in performance marketing with hands-on Google Ads.
• Experience in BFSI/fintech or regulated, lead-driven businesses.
• Strong skills in keyword management and bidding strategy.

Responsibilities

• Plan, launch and optimize Google Search, Performance Max, YouTube and Display campaigns.
• Run Meta lead generation campaigns with instant forms and lookalikes.
• Track CPL, CPQL, QL rate and lead-to-KYC/conversion across levels.
• Coordinate with CRM for routing, tagging and feedback.

Skills

Lead generation

Performance marketing

Campaign optimization

CRM coordination

Reporting & analytics

Tools

Google Ads

Meta Ads

Performance Max

MO Engage

CleverTap

Job description

We are looking for a hands-on performance marketer who owns paid lead generation end-to-end across our broking, wealth, lending and insurance businesses from keyword to qualified lead to converted client.

Role & Responsibilities:

• Plan, launch and optimize Google Search, Performance Max, YouTube and Google Display campaigns across multiple business units' broking, mutual funds, LAS/LAP lending, insurance broking, NRI, PCG, and GIFT City.


• Run Meta lead generation campaigns alongside search, including instant forms, custom audiences and lookalikes.


• Drive qualified leads (QL) as the primary optimization metric track CPL, CPQL, QL rate, lead-to-KYC and lead-to-conversion at campaign, ad-group and keyword level.


• Close the loop with the CRM: lead routing, source/campaign tagging, disposition analysis, and structured feedback from the calling team and Branch RMs.


• Sit with sales stakeholders regularly to understand what a good lead actually looks like for each product, and feed that back into targeting, keywords and copy.


• Identify and shut down junk-lead sources fast; elevate form, routing or tracking breakages before they burn a week of spend.


• Work on keywords, ad copies, extensions, landing alignment, and basic CRO.


• Build clean funnel views: Impression Click Landing Lead Qualified KYC Converted.


• Monitor lead flow, quality, and conversion feedback from CRM and sales teams.


• Support retargeting and nurture journeys using MO Engage (CleverTap experience also relevant) email, WhatsApp and web push flows for lead re-engagement and drop-off recovery.


• Produce concise weekly and monthly performance reports for business heads and leadership what happened, why, what changes next, and what it will cost.

Preferred candidate profile:

• 3 - 5 years hands-on in performance marketing, with the majority spent personally operating Google Ads accounts (not just reviewing agency work).


• Demonstrable experience running lead generation at scale in BFSI, fintech, insurance, lending or another regulated, lead-driven business.


• Deep search competence account structure, bidding strategy, keyword and search term management, quality score and auction diagnostics.