Digital Marketing Specialist

RiseUpp; Bengaluru South; On-site; INR 400,000 - 700,000; Full time

Job summary

RiseUpp.com is seeking a hands-on Digital Marketing Specialist who can independently manage performance marketing, influencer marketing and social media marketing. This role blends creative marketing with data, experimentation and measurable business outcomes.

You will plan, launch and optimise campaigns across Meta Ads and Google Ads, drive qualified leads for online degrees and certificates, and grow RiseUpp’s organic social presence on platforms like Instagram, LinkedIn and YouTube.

Qualifications

• 1–4 years of relevant digital marketing experience.
• Hands-on experience managing Meta Ads and/or Google Ads.
• Understands performance metrics such as CPL, CAC, CTR, conversion rate and ROAS.
• Experience or strong exposure to influencer marketing and creator collaborations.
• Understands social media platforms and organic content.
• Comfortable analysing campaign data and making decisions based on numbers.
• Can independently manage campaigns from planning to execution and optimisation.
• Has strong communication and coordination skills.

Responsibilities

• Plan, launch and optimise campaigns across Meta Ads and Google Ads.
• Drive qualified leads for online degrees and professional certificate programmes.
• Monitor and improve CPL, CAC, conversion rates, ROAS and lead quality.
• Create and test audiences, creatives, ad copies, landing pages and campaign structures.
• Analyse campaign performance and identify opportunities to improve results.
• Manage campaign budgets and allocate spends based on performance.
• Work closely with sales teams to understand lead quality and optimise campaigns accordingly.
• Identify and shortlist relevant influencers, creators and education-focused content partners.
• Reach out to creators and negotiate collaborations; plan and execute influencer campaigns.
• Track influencer campaign performance, leads and ROI; build creator databases.

Skills

Meta Ads

Google Ads

Performance metrics

Influencer marketing

Social media marketing

Data analysis

Campaign planning

Tools

Meta Ads

Google Ads

Job description

RiseUpp.com is an AI-powered marketplace for online higher education, upskilling and career growth, founded by IIT and IIM alumni.

With 12,000+ programmes from 500+ universities and institutions, RiseUpp helps students and working professionals discover and choose suitable online degrees, executive programmes and professional certificate courses.

We are looking for a hands-on, analytical and execution-focused Digital Marketing Specialist who can independently manage performance marketing, influencer marketing and social media marketing.

This role is ideal for someone who enjoys combining creative marketing with data, experimentation and measurable business outcomes.

What You’ll Work On

• Plan, launch and optimise campaigns across Meta Ads and Google Ads
• Drive qualified leads for online degrees and professional certificate programmes
• Monitor and improve CPL, CAC, conversion rates, ROAS and lead quality
• Create and test audiences, creatives, ad copies, landing pages and campaign structures
• Analyse campaign performance and identify opportunities to improve results
• Manage campaign budgets and allocate spends based on performance
• Work closely with sales teams to understand lead quality and optimise campaigns accordingly
• Identify and shortlist relevant influencers, creators and education-focused content partners
• Reach out to creators and negotiate collaborations
• Plan and execute influencer marketing campaigns
• Track influencer campaign performance, leads and ROI
• Build and maintain creator databases and partnership trackers
• Support RiseUpp’s organic social media growth across Instagram, LinkedIn, YouTube and other platforms
• Develop content ideas, hooks, campaign concepts and social media strategies
• Coordinate with designers and video creators for marketing creatives
• Research trends, competitors and new marketing opportunities
• Track social media performance and engagement metrics
• Prepare regular marketing reports and dashboards
• Experiment with new channels, creatives and growth opportunities

Who Should Apply

• Has 1–4 years of relevant digital marketing experience
• Has hands-on experience managing Meta Ads and/or Google Ads
• Understands performance metrics such as CPL, CAC, CTR, conversion rate and ROAS
• Has experience or strong exposure to influencer marketing and creator collaborations
• Understands social media platforms and organic content
• Is comfortable analysing campaign data and making decisions based on numbers
• Can independently manage campaigns from planning to execution and optimisation
• Has strong communication and coordination skills
• Is proactive, detail-oriented and comfortable taking ownership
• Is comfortable working in a fast-paced startup environment
• Experience in edtech, education, lead generation, D2C or consumer internet businesses will be an advantage.

Job Details

• Position: Digital Marketing Specialist
• Location: HSR Layout, Bengaluru
• Work Mode: On-site
• Employment Type: Full-time
• Experience: 1–4 Years
• Salary: ₹4 – 7 LPA
• Joining: Immediate / Early joiners preferred

What Success Looks Like

• Generate high-quality leads at sustainable acquisition costs
• Continuously improve campaign performance and conversion efficiency
• Build successful influencer and creator partnerships
• Grow RiseUpp’s digital reach and brand presence
• Use data and experimentation to identify new growth opportunities

Why Join RiseUpp?

You will get the opportunity to work across performance marketing, influencer marketing, social media and growth, with direct visibility into business outcomes.

This is a hands-on role where you will have the freedom to test ideas, run campaigns, analyse performance and directly contribute to RiseUpp’s growth.

If you enjoy combining creativity, performance marketing and data-driven decision-making, we would love to hear from you.