Performance Marketing Manager

RiseUpp; Bengaluru South; Remote; INR 1,200,000 - 2,100,000; Full time

Job summary

RiseUpp.com is seeking a highly analytical Performance Marketing Manager to own and scale paid acquisition channels. You will manage Meta Ads and Google Ads campaigns, optimize CPL/CAC, and improve lead quality while collaborating with sales and admissions teams.

The role is a core performance marketing position with Work From Home. You will build structured tests, dashboards, and budgets to drive measurable growth for RiseUpp's edtech marketplace.

Qualifications

• 3–6 years of hands-on performance marketing experience.
• Independent management of significant budgets across Meta Ads and Google Ads.
• Strong experience in lead-generation campaigns.
• Understanding of CPL, CAC, CTR, CPC, CVR, ROAS and LTV.
• Strong analytical and data interpretation skills.
• Hands-on experience with GA4, GTM, Meta Pixel and Google Ads conversion tracking.

Responsibilities

• Own and manage paid acquisition across Meta Ads and Google Ads.
• Plan, launch, optimise and scale lead-generation campaigns.
• Manage campaign budgets and allocate spends based on performance.
• Drive improvements across CPL, CAC, CTR, conversion rate and lead quality.
• Build and test campaign structures, audiences, creatives, ad copies and offers.
• Analyse funnel from ad click to lead to counselling to admission.
• Track performance with GA4, GTM, Meta Pixel and conversion tracking tools.
• Build dashboards and forecast budgets, leads and outcomes.

Skills

Performance marketing

Lead generation

Budget management

Analytics

A/B testing

Tools

GA4

Google Tag Manager

Meta Pixel

Google Ads

Job description

RiseUpp.com is an AI-powered marketplace for online higher education, upskilling and career growth, founded by IIT and IIM alumni.

With 12,000+ programmes from 500+ universities and institutions, RiseUpp helps students and working professionals discover and choose the right online degrees, executive programmes and professional certificate courses.

We are looking for a highly analytical and hands-on Performance Marketing Manager who can independently own and scale our paid acquisition channels.

This is a core performance marketing role focused on driving high-quality learner leads, improving acquisition efficiency and scaling campaigns profitably.

What You’ll Work On

• Own and manage paid acquisition across Meta Ads and Google Ads
• Plan, launch, optimise and scale lead-generation campaigns
• Manage campaign budgets and allocate spends based on performance
• Drive improvements across CPL, CAC, CTR, conversion rate and lead quality
• Build and test campaign structures, audiences, creatives, ad copies and offers
• Analyse the complete funnel from ad click → lead → counselling → admission
• Work closely with the sales and admissions teams to understand lead quality and conversion performance
• Identify low-quality traffic and continuously improve targeting and campaign efficiency
• Build retargeting and remarketing strategies across platforms
• Conduct structured A/B tests across creatives, messaging, audiences and landing pages
• Track campaign performance using GA4, Google Tag Manager, Meta Pixel and conversion tracking tools
• Ensure accurate campaign attribution and tracking
• Monitor daily performance and take quick corrective action when metrics deteriorate
• Build weekly and monthly performance dashboards
• Forecast budgets, leads and expected acquisition outcomes
• Identify new paid acquisition channels and growth opportunities
• Work with designers and content teams to continuously improve ad creatives
• Scale winning campaigns without compromising lead quality or acquisition economics

Who Should Apply

We are looking for someone who:

• Has 3–6 years of hands‑on performance marketing experience
• Has independently managed significant budgets across Meta Ads and Google Ads
• Has strong experience in lead-generation campaigns
• Understands metrics such as CPL, CAC, CTR, CPC, CVR, ROAS and LTV
• Has strong analytical and data interpretation skills
• Understands attribution, conversion tracking and funnel analyticsHas hands‑on experience with GA4, GTM, Meta Pixel and Google Ads conversion tracking
• Can independently diagnose why a campaign is underperforming
• Knows how to scale winning campaigns while maintaining acquisition efficiency
• Is comfortable working closely with sales teams to optimise for actual conversions—not just leads
• Takes ownership of outcomes and works with minimal supervision
• Is highly data-driven, execution-focused and comfortable experimenting continuously
• Experience in edtech, education, fintech, consumer internet, lead generation or high-consideration products will be preferred.

Work Mode: Work From Home

What Success Looks Like

You will be responsible for:

• Generating a consistent volume of high-quality learner leads
• Reducing CPL and customer acquisition costs
• Scaling monthly marketing spend efficiently
• Identifying winning audiences, creatives and campaigns
• Building a predictable paid acquisition engine for RiseUpp
• Creating clear visibility into performance across the complete acquisition funnel

Why Join RiseUpp?

You will have direct ownership of one of RiseUpp’s most important growth functions.

This is not an agency-coordination role. You will have the opportunity to own campaigns, budgets, experimentation, analytics and acquisition outcomes directly.

If you enjoy working with numbers, testing aggressively, finding scalable acquisition opportunities and turning marketing spend into measurable business growth, we would love to hear from you.