Digital Marketing Specialist

Weekday 1; Bengaluru; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Budget ownership

Opportunity to expand campaigns to two

In-house budgeting experience

Job summary

Weekday is seeking a Digital Marketing Specialist to own paid acquisition on Google and Meta for India and the US, from planning to performance analysis. You will manage a limited monthly budget, run experiments, and scale spend as budgets grow, while guiding the GTM team on creative formats and exploring new channels.

The role requires 1.5–3 years of hands-on Google Ads/Meta Ads experience, in-house budgeting, and familiarity with analytics tools (GA4, PostHog).

Qualifications

• 1.5-3 years of hands-on experience with Google Ads and Meta Ads, across full campaign cycle.
• Experience managing monthly budgets of roughly ₹5-10 lakh, preferably in-house.
• Ability to scale campaigns as budgets grow five to ten times.
• Proficiency reading Google Analytics and PostHog, and correlating data to results.
• Experience with US-audience campaigns is a plus.

Responsibilities

• Plan, run, and optimize Google Ads and Meta Ads campaigns end-to-end for India and the US markets.
• Track performance using Google Ads, Google Analytics, and PostHog to drive optimization.
• Manage a limited monthly budget, run small experiments, and scale spend as budget grows.
• Guide GTM on creative formats and decide when to promote organic content with paid media.
• Test new channels like LinkedIn Ads and Reddit Ads; support SEO initiatives.

Skills

Google Ads

Meta Ads

Google Analytics 4

PostHog

Product analytics

Budget planning

Budget pacing

SEO

Tools

LinkedIn Ads

Reddit Ads

Job description

This role is for one of Weekday's clients
Salary range: Rs 600000 - Rs 800000 (ie INR 6 - 8 LPA)

Min Experience: 1+ years
Location: Bengaluru, Karnataka, India
JobType: full-time

The Digital Marketing Specialist will own paid acquisition on Google and Meta for India and the US, from campaign planning to performance analysis. This role involves managing a limited budget, conducting experiments, and scaling spend as the budget grows, while guiding the GTM team on creative formats and exploring new channels.

Requirements

Key Responsibilities

• Plan, run, and optimize Google Ads and Meta Ads campaigns end-to-end for India and the US markets.
• Track performance across Google Ads, Google Analytics, and PostHog, utilizing data for optimization decisions.
• Manage and optimize a limited monthly budget, conduct small experiments, and develop strategies to scale spend.
• Guide the Go-To-Market (GTM) team on creative formats and determine when organic social content requires paid promotion.
• Test new advertising channels like LinkedIn Ads and Reddit Ads, and provide support for SEO initiatives.

Qualifications

• 1.5-3 years of hands-on experience with Google Ads and Meta Ads, across the full cycle from planning to reporting.
• Experience working on the brand side, managing monthly budgets of roughly ₹5-10 lakh, with a preference for in-house experience.
• Demonstrated understanding of how campaigns change when a budget grows five or ten times.
• Proficiency in reading Google Analytics and a product analytics tool such as PostHog, and connecting data to explain results.
• Experience with campaigns for a US audience (Good to have).
• Experience with LinkedIn Ads or Reddit Ads (Good to have).
• Working knowledge of SEO (Good to have).

Benefits & Perks

• Full ownership of paid acquisition from day one, with a budget expected to grow quickly.
• Opportunity to own two markets (India and the US) instead of a single campaign line.

Required Skills

Google Ads (Search and Performance Max) | Meta Ads Manager | Google Analytics 4 | Post Hog | Product Analytics Tools | Budget Planning | Budget Pacing

Must-have skills

Performance Marketing, Google Ads, Meta Ad

Good-to-have skills

Google Analytics, SEO