Digital Marketing Manager

Weekday AI (YC W21); Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Weekday AI seeks a Digital Marketing Manager in Bengaluru to own performance marketing end-to-end, including media spend, channel strategy, campaign execution, optimisation, and outcomes. You will manage significant paid budgets and translate data into decisions that drive customer acquisition and business growth.

You will collaborate with creative, content, and analytics teams to improve campaign performance, monitor CAC and ROAS, test new audiences and formats, and report results to senior

Qualifications

• Minimum 3 years of experience in digital/performance marketing.
• Hands-on experience managing large monthly advertising spend.
• Experience with a D2C brand, e-commerce, or consumer-facing business.
• Strong understanding of CAC, ROAS, funnels and retention metrics.
• Analytical and data-driven decision making.
• Experience coordinating with creative and analytics teams.
• Bonus: experience in healthcare, pharmacy, wellness, or quick commerce.

Responsibilities

• Plan, execute, and optimise paid campaigns across Meta, Google, and other channels.
• Own a large monthly media budget and be accountable for CAC and ROAS.
• Partner with content, design, and analytics teams to improve performance.
• Analyse performance data and make recommendations on scaling or optimization.
• Manage relationships with media and creative agencies and platform partners.
• Develop and test new acquisition strategies, audiences, creatives, and formats.
• Monitor campaign performance, funnel metrics, and customer acquisition trends.

Skills

Digital Marketing

Performance Marketing

Job description

Job Description:

This role is for one of Weekday’s clients

Min Experience: 3+ years
Location: Bengaluru
JobType: full-time

We are looking for a Digital Marketing Manager to own performance marketing end-to-end, including media spend, channel strategy, campaign execution, optimisation, and performance outcomes. The role is suited for someone who has experience managing significant digital advertising budgets and can translate performance data into clear decisions that drive customer acquisition and business growth.

Why This Role Matters

This role will be responsible for turning digital marketing investments into measurable business outcomes. You will own key performance metrics, identify opportunities to improve acquisition efficiency, and work closely with creative, content, and analytics teams to continuously improve campaign performance.

What Youll Do

• Plan, execute, and optimise paid campaigns across Meta, Google, and other performance marketing channels.
• Own a large monthly media budget and be directly accountable for CAC and ROAS.
• Partner with content, design, and analytics teams to continuously improve campaign performance.
• Analyse performance data and develop clear recommendations on what to scale, optimise, or discontinue.
• Manage relationships with media and creative agencies and advertising platform partners as required.
• Develop and test new acquisition strategies, audiences, creatives, and campaign formats.
• Monitor campaign performance, funnel metrics, and customer acquisition trends.

What Were Looking For

• Minimum 3 years of experience in digital/performance marketing.
• Hands-on experience personally managing large monthly advertising spend.
• Experience working with a D2C brand, e-commerce platform, or consumer-facing business.
• Strong understanding of performance marketing fundamentals, including CAC, ROAS, conversion funnels, and retention metrics.
• Strong analytical and problem-solving skills with the ability to make data-backed decisions.
• Experience managing multiple performance channels and working with creative and analytics teams.
• Bonus: Experience in healthcare, pharmacy, wellness, e-commerce, quick commerce, or on-demand delivery.

What Youll Get

• Ownership of a significant performance marketing budget and the opportunity to directly influence business growth.
• Direct exposure to senior leadership on marketing strategy, budgets, and growth decisions.
• Opportunity to work across multiple digital acquisition channels and experiment with new growth strategies.
• A fast-paced environment where marketing performance and business outcomes are closely connected.

Must-have skills

Digital Marketing, Performance Marketing

Requirements: