Digital Marketing Specialist

Weekday AI; Bengaluru; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Full ownership of paid acquisition

Own two markets (India & US)

Job summary

Weekday AI is seeking a Digital Marketing Specialist to own paid acquisition for India and the US. You will manage end-to-end Google Ads and Meta Ads campaigns, analyze performance with Google Analytics and PostHog, and run experiments within a constrained monthly budget.

You will guide the GTM team on creative formats, determine paid promotions for organic content, and explore new channels like LinkedIn and Reddit ads. Prior in-house experience and a budget‑growth mindset are highly valued.

Qualifications

• 1.5–3 years of hands‑on experience with Google Ads and Meta Ads, across the full cycle from planning to reporting.
• Experience managing monthly budgets of roughly ₹5–10 lakh, preferably in-house.
• Understanding how campaigns scale when budgets grow five or ten times.

Responsibilities

• Plan, run, and optimize Google Ads and Meta Ads campaigns end-to-end for India and the US markets.
• Track performance across Google Ads, Google Analytics, and PostHog, using data for optimization decisions.
• Manage and optimize a limited monthly budget, run small experiments, and develop strategies to scale spend.
• Guide the GTM team on creative formats and determine when organic social content requires paid promotion.
• Test new advertising channels like LinkedIn Ads and Reddit Ads, and support SEO initiatives.

Skills

Google Ads

Meta Ads

Budget Planning

Budget Pacing

Google Analytics

PostHog

Product Analytics Tools

Tools

LinkedIn Ads

Reddit Ads

SEO

Job description

This role is for one of Weekday’s clients
Salary range: Rs 600000 - Rs 800000 (ie INR 6 - 8 LPA)

Min Experience: 1+ years
Location: Bengaluru, Karnataka, India
JobType: full-time

The Digital Marketing Specialist will own paid acquisition on Google and Meta for India and the US, from campaign planning to performance analysis. This role involves managing a limited budget, conducting experiments, and scaling spend as the budget grows, while guiding the GTM team on creative formats and exploring new channels.

Key Responsibilities

• Plan, run, and optimize Google Ads and Meta Ads campaigns end-to-end for India and the US markets.
• Track performance across Google Ads, Google Analytics, and PostHog, utilizing data for optimization decisions.
• Manage and optimize a limited monthly budget, conduct small experiments, and develop strategies to scale spend.
• Guide the Go-To-Market (GTM) team on creative formats and determine when organic social content requires paid promotion.
• Test new advertising channels like LinkedIn Ads and Reddit Ads, and provide support for SEO initiatives.

Qualifications

• 1.5–3 years of hands‑on experience with Google Ads and Meta Ads, across the full cycle from planning to reporting.
• Experience working on the brand side, managing monthly budgets of roughly ₹5–10 lakh, with a preference for in‑house experience.
• Demonstrated understanding of how campaigns change when a budget grows five or ten times.
• Proficiency in reading Google Analytics and a product analytics tool such as PostHog, and connecting data to explain results.
• Experience with campaigns for a US audience (Good to have).
• Experience with LinkedIn Ads or Reddit Ads (Good to have).
• Working knowledge of SEO (Good to have).

Benefits & Perks

• Full ownership of paid acquisition from day one, with a budget expected to grow quickly.
• Opportunity to own two markets (India and the US) instead of a single campaign line.

Required Skills

Google Ads (Search and Performance Max) | Meta Ads Manager | Google Analytics 4 | Post Hog | Product Analytics Tools | Budget Planning | Budget Pacing

Must‑have skills

Performance Marketing, Google Ads, Meta Ad

Good‑to‑have skills

Google Analytics, SEO