Senior Executive - Performance Marketing

Weekday AI; Mumbai; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

Leadership exposure

Early core team

Collaborative culture

Job summary

Weekday AI is seeking a paid media specialist in Mumbai to drive high-quality execution of paid search and Meta Ads for leading brands. You will manage end-to-end client lifecycles, conduct keyword research, and optimize campaigns using Excel and analytics tools.

The role requires 1-2 years of paid media experience, a science/engineering degree, and strong English communication. Knowledge of Google Ads/Analytics and Google AdWords certifications are a plus.

Qualifications

• 1-2 years of paid media experience, including search marketing and social media.
• Bachelor's Degree or above in Science or Engineering.
• Excellent written and spoken English is a must.
• Familiarity with Google Ads, Meta Ads, and Google Analytics.
• Proficiency in Excel and PowerPoint.
• Google Analytics, Google AdWords, and Meta Ads certifications are a plus.

Responsibilities

• Lead strategy, performance, and account management across key digital channels (Search, Social, Programmatic) for clients.
• Manage the full client lifecycle, from acquisition and onboarding to daily Digital Ad Operations and account performance.
• Provide expert advice, strategic thinking, and guidance to clients on all digital campaigns and delivery.
• Perform keyword research, creative analysis, ad copy writing, and campaign structuring based on business goals.
• Conduct creative and audience analysis, including A/B tests to develop winning strategies.
• Effectively manage various client accounts and budgeting requirements, optimizing for Return on Ad Spends.
• Perform scheduled data analytics and interpretation exercises using Excel and proprietary tools.
• Communicate proactively and manage time effectively.
• Provide strategic insights on landing pages and ad creatives for clients.
• Build, monitor, and maintain digital advertising budgets and track success metrics.
• Ensure quality and timely deliverables for client requests.
• Support QBRs (Quarterly Business Reviews) with the team/Account manager, including data support and QA.

Skills

Paid media experience

Google Ads

Meta Ads

Excel

PowerPoint

English communication

Analytics

Education

Bachelor's degree in Science or Engineering

Tools

Google Analytics

Google AdWords

Job description

Description

This role is for one of Weekday’s clients
Salary range: Rs 500000 - Rs 800000 (ie INR 5 - 8 LPA)

Min Experience: 1+ years
Location: Mumbai, Maharashtra, India
JobType: full-time

Develop strategies, oversee, and execute initiatives to increase paid media traffic. This role focuses on high-quality execution of Paid Search activities and Meta Ads for leading brands, requiring strong skills in Excel, project management, proactive communication, and a drive for continuous learning in digital marketing.

Requirements

Key Responsibilities

• Lead strategy, performance, and account management across key digital channels (Search, Social, Programmatic) for clients.
• Manage the full client lifecycle, from acquisition and onboarding to daily Digital Ad Operations and account performance.
• Provide expert advice, strategic thinking, and guidance to clients on all digital campaigns and delivery.
• Perform keyword research, creative analysis, ad copy writing, and campaign structuring based on business goals.
• Conduct creative and audience analysis, including A/B tests to develop winning strategies.
• Effectively manage various client accounts and budgeting requirements, optimizing for Return on Ad Spends.
• Perform scheduled data analytics and interpretation exercises using Excel and proprietary tools.
• Communicate proactively and manage time effectively.
• Provide strategic insights on landing pages and ad creatives for clients.
• Build, monitor, and maintain digital advertising budgets and track success metrics.
• Ensure quality and timely deliverables for client requests.
• Support QBRs (Quarterly Business Reviews) with the team/Account manager, including data support and QA.

Qualifications

• 1-2 years of paid media experience, including search marketing and social media.
• Bachelor's Degree or above in Science or Engineering.
• Possess strong analytical skills for marketing data, as well as innate curiosity and aptitude.
• Excellent written and spoken English is a must.
• Familiarity with Google Ads, Meta Ads, and Google Analytics.
• Proficiency in Excel and PowerPoint.
• Google Analytics, Google AdWords, and Meta Ads certifications are a plus.

Benefits & Perks

• Opportunity to work closely with the leadership team in a trend-setting organization.
• Opportunity to grow with the company as part of its early core team.
• Work amongst some of the most free thinkers and driven professionals.

Must-have skills

Digital Marketing, Performance Marketing, Paid Media Advertising

Good-to-have skills

Google AdsMeta Ads