Digital Marketing & Social Media Specialist

CZI Global Consultin; Gurugram District; On-site; INR 420,000 - 700,000; Full time

Job summary

CZI Global Consultin is seeking a Digital Marketing & Social Media Specialist to spearhead our online presence and lead generation efforts. You will manage channels like Instagram, Facebook, LinkedIn, and YouTube, and develop content plans including posts, Reels, Stories, and videos.

You will run Meta Ads Manager and Google Ads campaigns, optimize for CPL/CPA, and analyze performance using GA4, GTM, and Meta Pixel. Collaboration with designers and CRM systems is required.

Qualifications

• Proven experience in Digital Marketing and Social Media Marketing.
• Strong knowledge of Instagram, Facebook, LinkedIn, and YouTube.
• Hands-on experience with Meta Ads Manager.
• Practical experience with Google Ads.
• Good understanding of lead generation and performance marketing.
• Ability to analyze marketing data and make decisions based on performance metrics.
• Understanding of the full customer journey from ad impression to lead and sale.
• Experience with WhatsApp Business or WhatsApp Business API is highly preferred.
• Experience with CRM systems and marketing automation will be an advantage.

Responsibilities

• Manage and develop the companys social media channels, including Instagram, Facebook, LinkedIn, and YouTube.
• Create and execute a social media and content strategy.
• Prepare and manage content plans, including posts, Reels, Stories, Shorts, videos, and promotional content.
• Increase organic reach, engagement, followers, and brand awareness.
• Coordinate with designers and video editors or create basic marketing materials independently.
• Launch, manage, and optimize paid advertising campaigns through Meta Ads Manager for Facebook and Instagram.
• Set up targeting, retargeting, Lookalike Audiences, and A/B testing.
• Launch and manage campaigns in Google Ads, including Search, Display, and YouTube campaigns.
• Continuously optimize campaigns to improve lead quality and reduce CPL, CPA, and overall customer acquisition cost.
• Work with Google Analytics 4, Google Tag Manager, Meta Pixel, and other tracking and analytics tools.
• Monitor the correct transfer of leads from advertising platforms and websites into CRM systems.
• Work with WhatsApp Business API, including templates, broadcasts, automated communication, segmentation, and customer follow-up flows.
• Participate in marketing automation and integrations between advertising platforms, WhatsApp, websites, and CRM systems.
• Support landing page, website, and lead form optimization.
• Conduct competitor and market analysis and identify new digital acquisition channels.
• Prepare regular performance reports covering leads, CPL, CPC, CTR, conversion rate, campaign performance, and sales funnel efficiency.

Skills

Digital marketing

Social media marketing

Analytics

Lead generation

Performance marketing

Tools

Meta Ads Manager

Google Ads

Google Analytics 4

Google Tag Manager

Meta Pixel

WhatsApp Business API

CRM automation

Bitrix24

Interakt

CapCut

Canva

Job description

We are looking for a proactive and results-driven Digital Marketing & Social Media Specialist who will be responsible for developing our online presence, managing social media channels, running paid advertising campaigns, and generating high-quality leads.

This role is not limited to social media posting. We are looking for someone who understands digital marketing as a complete system, including content, paid advertising, analytics, lead generation, CRM integration, and WhatsApp communication.

Key Responsibilities

• Manage and develop the companys social media channels, including Instagram, Facebook, LinkedIn, and YouTube.
• Create and execute a social media and content strategy.
• Prepare and manage content plans, including posts, Reels, Stories, Shorts, videos, and promotional content.
• Increase organic reach, engagement, followers, and brand awareness.
• Coordinate with designers and video editors or create basic marketing materials independently.
• Launch, manage, and optimize paid advertising campaigns through Meta Ads Manager for Facebook and Instagram.
• Set up targeting, retargeting, Lookalike Audiences, and A/B testing.
• Launch and manage campaigns in Google Ads, including Search, Display, and YouTube campaigns.
• Continuously optimize campaigns to improve lead quality and reduce CPL, CPA, and overall customer acquisition cost.
• Work with Google Analytics 4, Google Tag Manager, Meta Pixel, and other tracking and analytics tools.
• Monitor the correct transfer of leads from advertising platforms and websites into CRM systems.
• Work with WhatsApp Business API, including templates, broadcasts, automated communication, segmentation, and customer follow-up flows.
• Participate in marketing automation and integrations between advertising platforms, WhatsApp, websites, and CRM systems.
• Support landing page, website, and lead form optimization.
• Conduct competitor and market analysis and identify new digital acquisition channels.
• Prepare regular performance reports covering leads, CPL, CPC, CTR, conversion rate, campaign performance, and sales funnel efficiency.

Requirements

• Proven experience in Digital Marketing and Social Media Marketing.
• Strong knowledge of Instagram, Facebook, LinkedIn, and YouTube.
• Hands-on experience with Meta Ads Manager.
• Practical experience with Google Ads.
• Good understanding of lead generation and performance marketing.
• Ability to analyze marketing data and make decisions based on performance metrics.
• Understanding of the full customer journey from ad impression to lead and sale.
• Experience with WhatsApp Business or WhatsApp Business API is highly preferred.
• Experience with CRM systems and marketing automation will be an advantage.
• Good understanding of advertising creatives and conversion-focused content.
• Ability to work independently, test new ideas, and take responsibility for results.

Preferred Skills

Experience with the following tools will be an advantage:

Bitrix24, Interakt, Google Analytics 4, Google Tag Manager, Meta Pixel, Canva, CapCut, WhatsApp Business API, CRM automation, AI tools for content creation.

Main Goal of the Role

The main objective is not just to manage social media channels, but to build an effective digital marketing system that increases brand awareness, grows the company’s online presence, generates qualified leads, and supports sales through paid and organic digital channels.Role & responsibilities

Preferred candidate profile