Digital Marketing Executive

Kashyaps Hr Solutions; Sector 10; On-site; INR 400,000 - 700,000; Full time

Job summary

Kashyaps Hr Solutions is seeking a creative and data-driven Digital Marketing Specialist to plan, execute, and optimize campaigns across Google Ads, Meta, LinkedIn, and other channels. The role focuses on increasing brand visibility, driving qualified leads, and improving customer engagement through strategic digital initiatives.

You will collaborate with content, design, and sales teams, monitor budgets, and report on performance.

Qualifications

• Develop and manage digital marketing campaigns across platforms.
• Plan and execute SEO and SEM strategies to improve traffic and rankings.
• Manage social media accounts, content planning, posting, and performance tracking.
• Create and manage email marketing campaigns, newsletters, and automation workflows.

Responsibilities

• Analyze campaign performance using Google Analytics and prepare regular reports.
• Optimize landing pages and user funnels to improve conversion rates.
• Coordinate with content, design, and sales teams to ensure consistent brand messaging.
• Monitor digital trends, competitors, and emerging platforms to identify growth opportunities.

Skills

Digital marketing knowledge

Campaign management

Analytical skills

Communication skills

Deadline-focused

Education

Bachelor's degree in Marketing or related field

Digital Marketing Certifications

Tools

Google Ads

Meta Ads Manager

SEO tools

Google Analytics

Search Console

WordPress

Shopify

Marketing automation tools

Job description

We are seeking a creative and data-driven Digital Marketing Specialist to plan,

execute, and optimize digital marketing campaigns across multiple online channels.

The role involves increasing brand visibility, driving qualified leads, and improving

customer engagement through strategic digital initiatives.

Key Roles & Responsibilities

• Develop, implement, and manage digital marketing campaigns across platforms

such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital

channels.

• Plan and execute SEO and SEM strategies to improve website traffic and search

rankings.

• Manage social media accounts, including content planning, posting, and

performance tracking.

• Create and manage email marketing campaigns, newsletters, and automation

workflows.

• Analyze campaign performance using tools like Google Analytics and prepare

regular performance reports.

• Optimize landing pages and user funnels to improve conversion rates.
• Coordinate with content, design, and sales teams to ensure consistent brand

messaging.

• Monitor digital trends, competitor activities, and emerging platforms to identify

growth opportunities.

Manage digital marketing budgets and ensure effective ROI.

Required Skills & Competencies

• Strong understanding of digital marketing channels, tools, and best practices.
• Hands-on experience with Google Ads, Meta Ads Manager, SEO tools, and

analytics platforms.

• Proficiency in Google Analytics, Search Console, and keyword research tools.
• Basic knowledge of HTML, CMS (WordPress),Shopify and marketing automation

tools is an advantage.

• Excellent communication, analytical, and problem-solving skills.
• Ability to manage multiple campaigns and meet deadlines.

Educational Qualification

• Bachelors degree in Marketing, Business, Communications, or a related field.
• Relevant certifications in Digital Marketing, Google Ads, or Analytics will be an