Digital Marketing Specialist

Homeone; Chennai District; On-site; INR 350,000 - 700,000; Full time

Job summary

Homeone is seeking a Digital Marketing Specialist to oversee the company’s online presence, campaigns, and lead generation. This role requires hands-on expertise in Meta Ads, Google Ads, social media marketing, content creation, and performance marketing.

The candidate will plan campaigns, manage paid ads, create social content, coordinate with creatives, and track performance metrics to optimize lead generation and ROI.

Qualifications

• Hands-on experience managing paid advertising campaigns.
• Lead generation and campaign optimisation experience.
• Experience in Interior Design, Architecture, Real Estate, Construction, Furniture or related industries will be an advantage.

Responsibilities

• Plan and execute digital marketing campaigns for lead generation and brand growth.
• Manage Facebook & Instagram (Meta) Ads and Google Ads.
• Generate and manage qualified leads through digital channels.
• Develop and manage social media content for Instagram, Facebook and LinkedIn.
• Create content ideas for Reels, posts, stories and promotional campaigns.
• Coordinate with designers, photographers and video editors for marketing content.
• Manage and improve the company's website and online presence.
• Implement basic SEO, keyword research and Google Business Profile activities.
• Track campaign performance, lead quality, CPL and ROI.
• Prepare weekly/monthly digital marketing performance reports.
• Work closely with the sales team to improve lead conversion.
• Stay updated with the latest digital marketing trends, tools and advertising strategies.

Skills

Meta Ads Manager

Google Ads

Social Media Marketing

Lead Generation

Performance Marketing

SEO

Google Analytics

Content Marketing

Basic video editing

Excel / Google Sheets

Strong analytical and communication

Tools

Canva / basic creative tools

Basic video editing

Excel / Google Sheets

Job description

We are looking for a Digital Marketing Specialist to manage our online presence, digital campaigns and lead generation activities. The candidate should have hands-on experience in Meta Ads, Google Ads, social media marketing, content creation and performance marketing.

Key Responsibilities

• Plan and execute digital marketing campaigns for lead generation and brand growth.
• Manage Facebook & Instagram (Meta) Ads and Google Ads.
• Generate and manage qualified leads through digital channels.
• Develop and manage social media content for Instagram, Facebook and LinkedIn.
• Create content ideas for Reels, posts, stories and promotional campaigns.
• Coordinate with designers, photographers and video editors for marketing content.
• Manage and improve the company's website and online presence.
• Implement basic SEO, keyword research and Google Business Profile activities.
• Track campaign performance, lead quality, CPL and ROI.
• Prepare weekly/monthly digital marketing performance reports.
• Work closely with the sales team to improve lead conversion.
• Stay updated with the latest digital marketing trends, tools and advertising strategies.

Required Skills

• Meta Ads Manager
• Google Ads
• Social Media Marketing
• Lead Generation
• Performance Marketing
• SEO
• Google Analytics
• Content Marketing
• Canva / basic creative tools
• Basic video/reel editing
• Excel / Google Sheets
• Strong analytical and communication skills

Candidate Profile

• 25 years of relevant digital marketing experience.
• Hands-on experience managing paid advertising campaigns.
• Proven experience in lead generation and campaign optimisation.
• Experience in Interior Design, Architecture, Real Estate, Construction, Furniture or related industries will be an advantage.
• Creative, proactive and result-oriented.
• Able to work independently and manage multiple campaigns.