Digital Marketing Role

Rocket Flyer Technology; Gurugram District; On-site; INR 300,000 - 600,000; Full time

Job summary

Rocket Flyer Technology is seeking a dynamic Digital Marketing Specialist to accelerate growth across Google Ads, Facebook and Instagram campaigns. You will optimize landing pages, manage social channels and craft content that resonates with target audiences.

The role requires hands-on PPC experience, strong SEO fundamentals and proficiency with analytics tools to measure ROI and KPIs. Collaboration with internal teams to improve user experience is essential.

Qualifications

• Experience in Digital Marketing and SEO.
• Social Media Management.
• Good Oral/Verbal Communication.
• Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook, Omniture, WebTrends).

Responsibilities

• Hands on experience of creating and optimizing Google Ads PPC Campaigns.
• Hands on experience of creating and optimizing Facebook and Instagram Campaigns.
• Good to have experience of creating LinkedIn Ads.
• Maintaining our social media presence across all digital channels.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to create landing pages and optimize user experience.

Skills

Google Ads

Facebook Ads

Instagram Ads

LinkedIn Ads

SEO

Content writing

Social Media Management

Campaign optimization

ROI/KPIs

Tools

Google Analytics

Omniture

WebTrends

Facebook Analytics

Job description

Job description :

Digital Marketing Job Responsibilities :

• Hands on experience of creating and optimizing Google Ads PPC Campaigns is a MUST
• Hands on experience of creating and optimizing Facebook and Instagram Campaigns is a MUST
• Good to have experience of creating LinkedIn Ads
• Good Knowledge around Technical SEO and not just backlinks, meta information around the pages and link building is a must have
• Good command on writing content across the pages is a must
• Maintaining our social media presence across all digital channels.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to create landing pages and optimize user experience.

Requirements :

• Experience in Digital Marketing and SEO
• Social Media Management
• Good Oral/Verbal Communication
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook, Omniture, WebTrends)