Digital Marketing Associate

Neo Institute Of Medical Sciences & Technology; Hyderabad; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Neo Institute Of Medical Sciences & Technology in Hyderabad seeks a proactive Digital Marketing professional to plan and execute campaigns across web, social, and email channels. You will optimize content, manage ads on Instagram, YouTube, and Google, and drive lead generation while reporting performance to improve ROI.

The role requires strong analytics, creativity, and the ability to collaborate with internal teams to optimize landing pages and user experience.

Qualifications

• Creating and maintaining client relationships.
• Self-motivated yet customer-focused.
• Proficient in marketing research and statistical analysis.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Strong verbal communication skills for articulating ideas to colleagues and clients.
• Excellent written communication skills for producing high quality content.
• Attention to detail and accuracy.
• Ability to work independently and flexibly.
• Capacity to prioritize and work across multiple projects.
• Ability to work as part of a team.
• Organizational skills with ability to deliver high volume of quality work.
• Creative skills for contributing new ideas.
• Ability to work well under pressure and meet deadlines.

Responsibilities

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Run Ads on Instagram to increase reach and generate leads.
• Run YouTube and Google Ads as needed.
• Instagram Optimization and YouTube SEO optimization.
• Influencer marketing and strategies.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals.

Skills

Client relationships

Marketing research

Statistical analysis

Creative campaign ideation

Verbal communication

Written communication

Attention to detail

Independent work

Team collaboration

Time management

Education

Any degree in English Medium

Tools

SEO/SEM management

Google Analytics

Google Ads

Facebook/Instagram Ads

Email marketing platforms

Landing page optimization

Job description

Job description:

Role and responsibilities:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Run Ads in Instagram to increase the reach and generate leads.
• Run YouTube and Google Ads as per need.
• Instagram Optimization.
• YouTube SEO Optimization
• Influencer Marketing and Strategies.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.
• Develop new strategies by studying new trends
• Increases marketing effectiveness by identifying long-term and short-term goals
• Measures team performance (KPIs)
• Reports performance of all marketing campaigns to senior management
• Strategize to increase performance (ROI) through insights
• Build team spirit
• Brainstorm for new growth strategies
• Carries out conversion tests and reports
• Co-ordination between internal teams
• Strong analytical skills to understand and enhance the customer experience throughout the marketing funnel

Qualifications and education requirements

Any degree in English Medium

Required Skills

• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• strong verbal communication skills for articulating ideas to colleagues and clients
• excellent written communication skills for producing high quality content
• attention to detail and accuracy
• ability to work independently and flexibly
• the capacity to priorities and work across multiple projects
• the ability to work as part of a team
• organizational skills with the ability to deliver a high volume of quality work
• creative skills for contributing new and innovative ideas
• the ability to work well under pressure and meet deadlines

Preferred skills

• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website and marketing analytics tools.
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines

Additional notes

Note: Interview questions will be based Job Description.