Digital Marketing Manager

Discrete; Navi Mumbai; On-site; INR 1,200,000 - 2,500,000; Full time

Job summary

Discrete is seeking an experienced digital marketing leader to own end-to-end digital strategies. The role encompasses content planning, social media community management, and paid campaigns across major platforms.

You will monitor trends, analyze metrics, and drive lead generation while coordinating SEO initiatives with editorial and development teams. The ideal candidate brings 5–7+ years in digital marketing, strong budget control for SMM and ads, plus proficiency with analytics and AI tools.

Qualifications

• Minimum 5–7 years of overall digital marketing experience.
• Experience in handling minimum and maximum budgets on SMM & Advertising.
• Knowledge of Digital and App advertising.
• Proficient with analytics and AI tools.
• Ability to lead a team of junior talent.
• Digital & Tech savvy; continuous upgrading attitude.

Responsibilities

• Overall, knowledge of digital platform for marketing activities.
• Developing and executing content calendars.
• Creating and nurturing social media communities.
• Staying updated about the latest social media trends.
• Tracking useful social media metrics.
• Creating and running effective social media marketing campaigns.
• Creating analytical reports on monthly/ quarterly/ half yearly/ yearly basis.
• Running ad campaigns on social media platforms.
• Lead generation on various SM platforms.
• End to end SEO activity: keyword research, content management.
• Research and implement SEO recommendations.
• Lead generation on Google platform.
• Tracking lead calls.
• Bidding on keywords.
• Targeting the right audience.
• Studying competitor data.

Skills

Engaging content creation

Social media strategy

Campaign management

Multi-tasking

Tools

WordPress

PHP

HTML

Google Analytics

Job description

Role & responsibilities

• Overall, Knowledge of Digital platform for marketing activities
• Developing and executing content calendars.
• Creating and nurturing social media communities
• Staying updated about the latest social media trends.
• Tracking useful social media metrics
• Creating and running effective social media marketing campaigns
• Creating analytical reports on monthly/ quarterly/ half yearly/ yearly basis
• Running ad campaigns on social media platforms
• Lead generation on various SM platforms
• Technical Knowledge of entire CPC activity
• End to end SEO activity Keyword research, Content management
• Research and implement search engine optimization recommendations.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Develop and implement link building strategy!
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Lead generation on google platform.
• Tracking lead calls
• Bidding on keywords
• Creating or applying an ad structure
• Targeting the right audience
• Studying competitor data

Preferred candidate profile

Skills required:

• Extensive knowledge of all digital and social media platforms and best practices
• Robust multi-tasking skills
• Ability to craft engaging content.
• Ability to create effective social media marketing strategies and campaigns.

Other Requirements

• More than 5 to 7 years experience in overall digital marketing
• Experience in handling minimum and maximum budget on SMM & Advertising
• Knowledge of Digital and App advertising
• Should be well-versed with tools for analytics and AI etc.
• Should be able to handle team of junior talent.
• Digital & Tech savvy
• Should be having Zest for digital platform and continuous upgrading attitude towards digital marketing filed.
• Basic knowledge of coding for Wordpress/ Php/ HTML/ etc will be an added advantage.