Digital Marketing Manager_ Surat

StratefiX Consulting; Surat; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Hanuman Weavelon Flexpack in Surat seeks a Digital Marketing Manager with 3–7 years of experience to lead social media and brand marketing efforts. The role is on-site at our Surat facility, working closely with plant staff, internal teams, and an external agency if appointed.

You will own content creation across LinkedIn, Facebook, WhatsApp, and our website, build a content calendar, and drive campaigns tied to product launches, certifications, and events.

Qualifications

• Strong experience in managing social media for B2B or manufacturing contexts.
• Demonstrated ability to craft content calendars and campaign ideation.
• Fluent written and spoken English; Hindi/Gujarati useful for plant-floor coordination.
• Proficient with AI tools (Claude, ChatGPT) for drafting, ideation, and research.

Responsibilities

• Own LinkedIn, Facebook, WhatsApp Business broadcasts, and website content updates.
• Coordinate between external agencies, internal teams, and plant staff.
• Continuously ideate and develop new content angles beyond given briefs.
• Visit the plant to capture raw content and convert it into engaging stories.
• Maintain a content calendar aligned to exhibitions, product launches, certifications, festivals, and milestones.
• Support offline branding materials: brochures, catalogs, exhibition material, presentations, signage, and gifts.

Skills

Social media

Brand marketing

Content ideation

English fluency

Hindi/Gujarati

Platform knowledge

AI tools

Photo/video

Editing tools

Tools

Claude

ChatGPT

Job description

Position Name- Digital Marketing Manager

Experience: - 2-5 years

Preferred Candidate Qualities: Please go over our following need

Role & basics:

Role: Social Media & Brand Marketing Executive

Company: Hanuman Weavelon Flexpack — FIBC / bulk packaging manufacturer

Location: Surat (office + plant, on-site role, normal office hours)

Experience: 3-7 years managing digital marketing for a company; B2B/manufacturing exposure preferred, not mandatory

No agency or freelance person — need full-time person.

Core responsibilities:

• Own LinkedIn (primary), Facebook, WhatsApp Business broadcasts, and website content updates
• Single point of coordination between external agency (if appointed), internal office teams, and plant staff
• Continuous ideation — proactively think of new content angles, not just execute whats handed over.
• Go to the plant, capture raw content (machines, production, dispatch, team, quality checks) and convert it into stories.
• Maintain a content calendar mapped to exhibitions, product launches, certifications, festivals and customer milestones.
• Support offline branding too — brochures, catalogues, exhibition material, presentations, signage, corporate gifting.

Skills & attributes:

• Highly creative; must think in visuals and hooks, not just captions
• Fluent written and spoken English; Hindi/Gujarati for plant-floor coordination
• Working knowledge of how each platform actually functions — algorithm behaviour, formats, posting cadence, boosted vs organic
• Must be genuinely fluent with Claude, ChatGPT and other AI tools — for drafting, ideation, image/video generation, research and day-to-day productivity.
• Need to know how they actually use these Comfortable with basic editing tools; ability to shoot decent photo/video on a phone

Screening requirements:

• Mandatory portfolio: which companies they handled, which platforms, sample posts/campaigns, and what results came out of it
• Ask them to name accounts they personally ran vs. contributed to
• Can give them a small task to assess capability.
• Good-to-have Exposure to manufacturing, packaging, textiles, chemicals or any industrial/export business Basic understanding of SEO, Google Business Profile and website CMS.