Digital Marketing Executive

Bluemark Promotions; Hadapsar; On-site; INR 360,000 - 600,000; Full time

Job summary

Bluemark Promotions is seeking a hands-on Digital Marketing Specialist to manage our website, IndiaMART catalogue, and social content across Instagram, Facebook, LinkedIn and YouTube. You will create in-house product videos, run Google and Meta Ads, and execute email and WhatsApp campaigns for our reseller network and corporate clients.

The role requires 1 year of hands-on marketing experience, familiarity with AI content tools, CMS management, basic SEO, and strong English writing skills.

Qualifications

• 1 year hands-on experience in digital marketing, performance marketing or social media marketing.
• Experience with a range of AI tools for content, copy, image and video work is required.
• Ability to independently create short-form video content (reels/shorts) for products, including shooting and editing.
• Working knowledge of website CMS management, basic SEO and Google Analytics.
• Hands-on experience running Google Ads and/or Meta Ads campaigns with an understanding of cost per lead.
• Exposure to email marketing tools and WhatsApp Business API or broadcast platforms.
• Good written English for ad copy, captions, emails and broadcasts.
• Comfortable with MS Excel / Google Sheets for campaign reporting.

Responsibilities

• Own and manage the company website – updates, product pages, campaigns, on-page SEO and lead capture forms.
• Manage the IndiaMART catalogue end to end; route inquiries to the sales team same day.
• Plan and publish content across Instagram, Facebook, LinkedIn and YouTube for the corporate gifting business and the 11 Strokes brand.
• Shoot and edit short-form product videos and reels in-house, including scripting, editing, subtitles, voice-over and thumbnails.
• Set up, run and optimise Google Ads and Meta Ads campaigns, including lead form and WhatsApp campaigns.
• Plan and execute email marketing campaigns to reseller network and corporate database; track metrics.
• Run WhatsApp marketing via WhatsApp Business API with templates, broadcasts, auto-replies and chatbot flows.
• Create brochures, catalogues and product bundles to keep marketing content ready.
• Educate reseller network through video calls on product range and launches.
• Use AI tools for copywriting, image generation, video editing, research and campaign analysis; build marketing plan and content calendar.
• Maintain tracking hygiene across Google Analytics, Search Console, Meta Pixel, Google Tag and UTM tagging.
• Log digital leads in CRM with source tagging; report weekly on leads by channel, cost per lead and conversions.
• Aim to meet monthly qualified lead targets across all digital channels.

Skills

Digital marketing

Performance marketing

Social media marketing

AI tools for content

Video content creation

Google Analytics

Google Ads

Meta Ads

Email marketing

WhatsApp Business API

CMS management

Content writing

Excel/Sheets

Education

Any Graduate

Tools

Google Analytics

Google Ads

Meta Ads

CMS management

Canva / Photoshop

Job description

Role & responsibilities

• Own and manage the company website - content updates, product pages, campaign landing pages, on-page SEO and lead capture forms.
• Manage the IndiaMART catalogue end to end; monitor buy-leads daily and route every enquiry to the sales team the same business day.
• Plan and publish content across Instagram, Facebook, LinkedIn and YouTube for the corporate gifting business and the 11 Strokes brand.
• Shoot and edit short-form product videos and reels in-house, including scripting, editing, subtitles, voice-over and thumbnails.
• Set up, run and optimise Google Ads and Meta Ads campaigns, including lead form and click-to-WhatsApp campaigns, as required.
• Plan and execute email marketing campaigns to the reseller network and corporate database; track open, click and response rates.
• Run WhatsApp marketing on the official WhatsApp Business API, including template approvals, segmented broadcasts, auto-replies and chatbot flows.
• Create brochures, catalogues and product bundles on a timely basis so ready marketing content is always available.
• Conduct one-to-one and one-to-many video calls with the reseller network to educate them on the product range and new launches.
• Use AI tools for copywriting, image generation, video editing, research and campaign analysis, and for building the marketing plan and content calendar.
• Maintain tracking hygiene across Google Analytics, Search Console, Meta Pixel, Google Tag and UTM tagging on every campaign.
• Log every digital lead in the CRM with correct source tagging and report weekly on leads by channel, cost per lead and conversion.
• Achieve the monthly qualified lead target from all digital channels.

Preferred candidate profile

• Any Graduate with a minimum of 1 year of hands-on experience in digital marketing, performance marketing or social media marketing.
• Practical, demonstrable experience with a range of AI tools for content, copy, image and video work - this is a key requirement for the role.
• Ability to independently create short-form video content (reels and shorts) for products, including shooting and editing.
• Working knowledge of website/CMS management, basic SEO and Google Analytics.
• Hands-on experience running Google Ads and/or Meta Ads campaigns with an understanding of cost per lead.
• Exposure to email marketing tools and WhatsApp Business API or broadcast platforms.
• Good written English for ad copy, captions, emails and broadcast messages.
• Comfortable with MS Excel / Google Sheets for campaign reporting.
• Good to have: IndiaMART lead handling, B2B or corporate gifting exposure, Canva or Photoshop skills, marketplace content experience (Amazon / Flipkart).