Digital Marketing Manager

PKF Consulting Services LLP; Mumbai; On-site; INR 900,000 - 1,100,000; Full time

Job summary

PKF Consulting Services LLP in Mumbai is seeking a Digital Marketing Executive to own and execute our digital presence, standardize consistent content, drive engagement, and deliver measurable digital impact across channels.

The role covers LinkedIn, website, newsletters, SEO, analytics, video content, AI-enabled workflows, and campaigns, with a focus on B2B markets and professional/financial services. A strong emphasis on measurable outcomes and collaboration with the BD team is required.

Qualifications

• B2B marketing experience is required.
• Experience in professional services and/or financial services is preferred.
• Proven experience in digital content, social media, SEO, and campaign execution.

Responsibilities

• Plan, create, and publish high-quality content for LinkedIn, website, newsletters, and other digital channels.
• Develop thought-leadership assets such as articles, case studies, insights, infographics, and presentations/decks.
• Grow and manage the LinkedIn company page and leaders' digital presence; drive engagement via a structured content calendar, community engagement, and social listening.
• Execute on-page SEO, optimize website content for search visibility and conversions.
• Track, analyze, and report digital performance using GA4, LinkedIn Analytics, Google Search Console; translate data into actionable insights.
• Edit short-form videos and reels; create engaging visual content using Canva and Adobe Express.
• Use AI tools for ideation, writing, design, and automation; repurpose content across formats and channels.
• Support digital campaigns, landing pages, and lead magnets; coordinate with BD for events and content assets; manage content calendar, approvals, and publishing workflow; stay updated with digital trends.

Skills

B2B marketing

Content creation

Social media management

SEO

Analytics

Campaign execution

Video content creation

Tools

CapCut

DaVinci Resolve

Adobe Premiere Pro

Canva

Adobe Express

ChatGPT

Copy.ai

Jasper

DALL-E

Synthesia

WordPress (basic)

Email marketing tools

HTML (basic)

Job description

Role Overview

We are looking for a Digital Marketing Executive to own and execute our digital presence, standardize consistent content, drive engagement, and deliver measurable digital impact.

Role Snapshot

• Position: Digital Marketing Executive
• Department: Marketing Office (Branch out of BD)
• Employment Type: Full-time
• Budget: Up to ₹10,00,000 per annum (All-inclusive)

Experience Requirement

• B2B marketing experience is required.
• B2C experience is valid, but B2B experience is highly preferred.
• Experience in professional services and/or financial services is preferred.
• Proven experience in digital content, social media, SEO, and campaign execution.

Key Responsibilities

• Plan, create, and publish high-quality content for LinkedIn, website, newsletters, and other digital channels.
• Develop thought-leadership assets such as articles, case studies, insights, infographics, and presentations/decks.

2. LinkedIn & Social Media

• Grow and manage the LinkedIn company page and leaders' digital presence.
• Drive engagement through a structured content calendar, community engagement, and social listening.

3. SEO & Website Optimization

• Execute on-page SEO, including keywords, meta descriptions, headers, and internal linking.
• Optimize website content for improved search visibility and conversions.

4. Analytics & Reporting

• Track, analyze, and report digital performance using Google Analytics 4 (GA4), LinkedIn Analytics, Google Search Console, and other relevant tools.
• Translate data into actionable insights and recommendations.

5. Video & Visual Content

• Edit short-form videos and reels using CapCut, DaVinci Resolve, and Adobe Premiere Pro.
• Create engaging visual content using Canva and Adobe Express.

6. AI-Enabled Content Workflow

• Use AI tools such as ChatGPT, Copy.ai, Jasper, DALL·E, Synthesia, etc. for ideation, writing, design, and automation.
• Improve efficiency and repurpose content across multiple formats and channels.

7. Campaigns & Growth Support

• Support digital campaigns, landing pages, and lead magnets.
• Coordinate with the Business Development team for events, webinars, and content assets.
• Manage the content calendar, approvals, and publishing workflow.
• Stay updated with digital trends and recommend new opportunities for growth and engagement.

Content & Copy

• Strong writing and editing skills
• SEO writing and keyword optimization

Social Media & Community

• LinkedIn strategy and growth
• Community building and relationship nurturing

SEO & Analytics

• On-page SEO
• Keyword research
• GA4, LinkedIn Analytics, and Google Search Console

Video & Design

• CapCut

AI & Automation

• ChatGPT
• Copy.ai
• Jasper
• Synthesia
• Automation for content creation and repurposing

Tools & Technology

• WordPress (basic)
• Email marketing tools
• Basic HTML knowledge will be an advantage

Ideal Candidate

The ideal candidate will be a B2B-focused digital marketing professional with strong content, social media, SEO, analytics, and campaign execution skills. The candidate should be comfortable using AI-enabled tools and modern digital platforms to create high-quality content, improve efficiency, and drive measurable business outcomes.