Digital Marketing Manager (Strategist)

Aditi Tracking Support Pvt. Ltd.; Mumbai; Vor Ort; INR 3.000.000 - 6.000.000; Vollzeit

Benefits dieser Stelle

Sport activities

Team events

Zusammenfassung

Aditi Tracking is seeking a marketing lead to own end-to-end marketing strategy and pipeline. The role involves building the annual plan, coordinating digital and offline campaigns, and aligning with sales targets across regions.

You will drive B2B demand generation, manage a content engine, and partner with sales to define lead stages and handoffs, while leading a team and external agencies.

Qualifikationen

• 7+ years in marketing with clear ownership of strategy, not only execution.

Aufgaben

• Build and own the annual marketing plan and budget across digital and offline channels, aligned to sales targets by region and segment.

Kenntnisse

Strategy ownership

B2B lead gen

LinkedIn Ads

Google Ads

SEO

Marketing automation

CRM analytics

Offline marketing

Team leadership

Budget management

Tools

CRM

Google Analytics

Jobbeschreibung

Aditi Tracking has been at the forefront of the telematics industry in India since 2011, offering innovative solutions for vehicle tracking and fleet management. With a commitment to excellence and cutting-edge technology, we empower businesses to optimize their operations and enhance productivity.

Website: https://www.adititracking.com/

Job Overview:

ATSPL sells to fleet owners, transporters and enterprises: buyers who research online, attend industry events and decide after several conversations. We need one person who owns marketing end to end:

sets the strategy, builds the brand, and turns marketing into a steady pipeline of qualified leads for the sales team.

Key Responsibilities:

• Build and own the annual marketing plan and budget across digital and offline channels, aligned to sales targets by region and segment.
• Run B2B demand generation: LinkedIn, Google Ads, SEO, email, WhatsApp, webinars and account-based campaigns for key enterprise accounts.
• Plan and execute offline marketing: trade shows, transport and logistics expos, dealer/partner meets,product launches, print collateral and on-ground activations.
• Define the brand voice and messaging for products such as Smart Fleet, GPS tracking and fleet management solutions.
• Own the website as a lead-generation asset: content, landing pages, conversion and SEO performance.
• Build a content engine: case studies, customer stories, product videos, blogs and sales collateral the field team actually uses.
• Work closely with Sales to agree lead definitions (MQL to SQL), hand-off process and feedback loops.
• Manage the marketing team, agencies and vendors; set priorities, review output and control spend.
• Track and report marketing performance monthly: what was spent, what it produced, and what changes next.

Skills & Qualifications:

• 7+ years in marketing with clear ownership of strategy, not only execution.
• Proven B2B lead generation experience with numbers to show (leads, cost per lead, pipeline value).
• Hands-on understanding of LinkedIn Ads, Google Ads, SEO, marketing automation/CRM and analytics.
• Experience running offline marketing: exhibitions, events, partner programmes.
• Has managed a team and/or agencies and a marketing budget.
• Great team of smart people, in a friendly and open culture
• No dumb managers, no stupid tools to use, no rigid working hours
• No waste of time in enterprise processes, real responsibilities and autonomy
• Expand your knowledge of various business industries
• Create content that will help our users on a daily basis
• Real responsibilities and challenges in a fast evolving company

Each employee has a chance to see the impact of his work.You can make a real contribution to the success of the company.
Several activities are often organized all over the year, such as weeklysports sessions, team building events, monthly drink, and much more

A full-time position
Attractive salary package.

Trainings

12 days / year, including
6 of your choice.

Sport Activity

Play any sport with colleagues,
the bill is covered.