Marketing Manager

Aditi Tracking Support; Mumbai; On-site; INR 3,500,000 - 6,000,000; Full time

Benefits offered by this job

Competitive compensation + performance-based incentives

Leadership role with direct revenue impact

Growth opportunities in a fast-scaling telematics leader

Growth opportunities

Job summary

A leading telematics firm is seeking a Marketing Head in Mumbai, India, to design strategies that generate leads and enhance brand presence. Responsibilities include developing marketing strategies aligned with revenue targets, executing demand generation campaigns across multiple channels, and conducting market research. The ideal candidate will have an MBA/PGDM in Marketing and 8–12 years of experience in B2B marketing, especially in SaaS or telematics. Competitive compensation and a leadership role with revenue impact are offered.

Qualifications

• 8–12 years of experience in B2B marketing with strong exposure to sales-linked campaigns.
• Prior experience in SaaS / IT / Telematics / Automotive industries is highly preferred.
• Hands-on experience with CRM tools and marketing automation platforms.

Responsibilities

• Develop integrated sales & marketing strategies aligned with revenue targets.
• Execute multi-channel demand generation campaigns.
• Conduct deep market research and competitor benchmarking.
• Lead Generation & Demand Creation across multiple channels (SEO, SEM, LinkedIn, Email, Paid Ads, Webinars).
• Create and deploy branding & communication assets: pitch decks, case studies, ROI calculators, client stories.
• Collaborate with Sales in weekly pipeline reviews and provide battle cards & competitor insights.
• Offer data‑backed market insights for product positioning and pricing.

Skills

Sales-linked campaign execution

Lead generation

Branding experience

Analytical mindset

Stakeholder management

Target-driven environment

B2B marketing experience

Education

MBA/PGDM in Marketing, Sales, or Business

Tools

CRM tools

Marketing automation platforms

Job description

Since 2011, Aditi Tracking Support Pvt Ltd has been a trusted leader in GPS-based telematics, vehicle tracking, and fleet management solutions across India. Our mission is simple – help businesses save costs, improve efficiency, and optimize operations through technology.

We are looking for a Marketing Head who thinks sales-first — someone who can design and execute strategies that generate leads, fuel the pipeline, and directly contribute to revenue growth, while building a strong brand presence in the market.

Job Overview

This role is not about creating campaigns that look good on paper — it’s about building a marketing engine that drives sales conversions. The Marketing Head will be responsible for both demand generation and brand growth, working hand-in-hand with the Sales team to deliver measurable business outcomes.

Key Responsibilities

• Develop integrated sales & marketing strategies aligned with revenue targets.
• Ensure minimum qualified lead flow per quarter, with clear attribution to marketing campaigns.
• Work closely with Sales Leaders to track progress and fine‑tune campaigns for better conversions.

Lead Generation & Demand Creation

• Execute multi‑channel demand generation campaigns (SEO, SEM, LinkedIn, Email, Paid Ads, Webinars).
• Implement lead scoring, nurturing, and re‑engagement processes.
• Drive ABM (Account Based Marketing) for high‑value enterprise accounts.

Branding & Communication

• Build a credible, trusted brand identity in the telematics and SaaS space.
• Create sales enablement content, pitch decks, case studies, ROI calculators, client success stories.
• Strengthen thought leadership through blogs, PR, industry reports, and influencer partnerships.

Collaboration with Sales

• Sit in weekly pipeline review meetings with sales to track lead progress.
• Provide the sales team with battle cards, competitor analysis, and talking points.
• Co‑own the revenue number alongside the Sales Head.

Market Insights & Growth Strategy

• Conduct deep market research and competitor benchmarking.
• Identify new customer segments, geographies, and verticals for expansion.
• Provide data‑backed insights for product positioning and pricing.

Events & Networking

• Plan and execute trade shows, industry events, and customer workshops.
• Build strategic partnerships and alliances that expand reach and drive new leads.
• Proven expertise in demand generation and sales‑aligned marketing.
• Excellent leadership, communication, and stakeholder management skills.
• Analytical mindset — ability to connect marketing spend to revenue impact.
• Ability to thrive in a fast‑paced, target‑driven environment.

Qualifications & Experience

• MBA/PGDM in Marketing, Sales, or Business.
• 8–12 years of experience in B2B marketing with strong exposure to sales‑linked campaigns.
• Prior experience in SaaS / IT / Telematics / Automotive industries is highly preferred.
• Hands‑on experience with CRM tools and marketing automation platforms.
• Lead volume & quality (MQLs, SQLs).
• Marketing contribution to sales pipeline & closed deals.
• Brand visibility & engagement metrics (reach, traffic, conversions).

What We Offer

• A leadership role with direct revenue impact.
• Competitive compensation + performance‑based incentives.
• Freedom to build a sales‑first marketing engine from the ground up.
• Growth opportunities in a fast‑scaling telematics leader.