Urgent Requirement - Digital Marketing Manager

Chennai Fertility Center And Research Institute; Chennai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Chennai Fertility Center And Research Institute is seeking an experienced Digital Marketing Manager to drive online revenue growth through performance marketing, paid ads, email and WhatsApp campaigns, and conversion optimization. The role requires hands-on management of Meta and Google Ads, GA4 analytics, and collaboration with content, inventory, and SEO teams to align campaigns with product launches.

You will monitor CAC, ROAS, and revenue, prepare dashboards, and ensure campaigns stay within

Qualifications

• 3 to 5 years of experience in digital marketing or performance marketing.
• Hands-on experience independently managing Meta and Google advertising campaigns.
• Practical experience with e-commerce marketing and revenue-focused campaigns.
• Experience using Shopify, GA4, and email marketing platforms such as Klaviyo or Shopify Email.

Responsibilities

• Develop and execute monthly digital marketing strategies and budget plans.
• Manage Meta Ads and Google Ads campaigns, including setup, audience targeting, optimization, and performance tracking.
• Plan and execute email and WhatsApp marketing campaigns for customer acquisition, engagement, abandoned-cart recovery, and repeat purchases.
• Monitor campaign performance using Google Analytics 4 (GA4), Meta Pixel, Conversions API, and UTM tracking.
• Coordinate with content and influencer teams to develop ad creatives, marketing copy, and influencer campaigns.
• Collaborate with inventory and SEO teams to align marketing campaigns with stock availability and product launches.
• Conduct creative testing and conversion optimization to improve advertising performance.
• Track and analyze key metrics, including CAC, ROAS, Conversion Rate, and marketing revenue.
• Prepare weekly performance reports and monthly marketing dashboards.
• Monitor advertising account health and resolve ad disapprovals and policy warnings promptly.
• Manage marketing budgets and ensure spending remains within approved limits.
• Conduct website, product-page, collection-page, and checkout conversion tests.
• Manage marketing platform access, including Meta Business Manager, Google Ads, Shopify, and analytics tools.
• Coordinate with management and internal teams to review campaign results and implement improvements.

Skills

Meta Ads Manager

Google Ads

Performance Marketing

Digital Marketing Strategy

Shopify

GA4

Email Marketing

WhatsApp Marketing

CRO

Marketing Analytics and Reporting

Budget Management

CAC & ROAS Analysis

Education

Bachelor's degree in Marketing or related field

Tools

Meta Business Manager

Klaviyo

Shopify Email

Job description

Job Summary

We are looking for an experienced Digital Marketing Manager to drive online revenue growth through performance marketing, paid advertising, email and WhatsApp campaigns, and conversion optimization. The ideal candidate should have hands-on experience managing Meta and Google Ads, analyzing marketing performance, and optimizing campaigns to achieve business objectives.

Roles & Responsibilities

• Develop and execute monthly digital marketing strategies and budget plans.


• Manage Meta Ads and Google Ads campaigns, including campaign setup, audience targeting, optimization, and performance tracking.


• Plan and execute email and WhatsApp marketing campaigns for customer acquisition, engagement, abandoned-cart recovery, and repeat purchases.


• Monitor campaign performance using Google Analytics 4 (GA4), Meta Pixel, Conversions API, and UTM tracking.


• Coordinate with content and influencer teams to develop ad creatives, marketing copy, and influencer campaigns.


• Collaborate with inventory and SEO teams to align marketing campaigns with stock availability and product launches.


• Conduct creative testing and conversion optimization to improve advertising performance.


• Track and analyze key metrics, including Customer Acquisition Cost (CAC), Conversion Rate, Return on Ad Spend (ROAS), and marketing revenue.


• Prepare weekly performance reports and monthly marketing dashboards.


• Monitor advertising account health and resolve ad disapprovals and policy warnings promptly.


• Manage marketing budgets and ensure spending remains within approved limits.


• Conduct website, product-page, collection-page, and checkout conversion tests.


• Manage marketing platform access, including Meta Business Manager, Google Ads, Shopify, and analytics tools.


• Coordinate with management and internal teams to review campaign results and implement improvements.

Required Skills

• Meta Ads Manager


• Google Ads


• Performance Marketing


• Digital Marketing Strategy


• Shopify


• Google Analytics 4 (GA4)


• Email Marketing


• WhatsApp Marketing


• Conversion Rate Optimization (CRO)


• Marketing Analytics and Reporting


• Budget Management


• ROAS and Customer Acquisition Cost (CAC) Analysis

Educational Qualification

Bachelors degree in Marketing, Business Administration, Digital Marketing, or a related field preferred.

Required Experience

• 3 to 5 years of experience in digital marketing or performance marketing.


• Hands-on experience independently managing Meta and Google advertising campaigns.


• Practical experience with e-commerce marketing and revenue-focused campaigns.


• Experience using Shopify, GA4, and email marketing platforms such as Klaviyo or Shopify Email.

Preferred Qualifications

• Experience in D2C e-commerce, fashion, luxury, or resale businesses.


• Experience coordinating with content creators, photographers, video editors, and influencer teams.


• Strong analytical skills, spreadsheet proficiency, and written communication skills.

Key Performance Indicators (KPIs)

• Marketing Revenue


• Customer Acquisition Cost (CAC)


• Return on Ad Spend (ROAS)


• Conversion Rate


• Marketing Efficiency Ratio


• Email and WhatsApp Campaign Revenue


• Advertising Budget Utilization