Digital Marketing Manager

Modern Spaaces; Karnataka; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Modern Spaaces is seeking a Performance Marketing professional to lead digital lead-generation campaigns for our real estate projects. You will plan, execute and optimize campaigns across Meta, Google and other paid channels, while coordinating with creative teams and CRM for accurate attribution.

You will track CPL, lead quality and site visits, run A/B tests, and work with Pre-Sales and Sales teams to improve conversions.

Qualifications

• 5+ years of relevant experience in performance marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Strong understanding of lead-generation and conversion campaigns.
• Knowledge of Google Analytics, GTM, Pixels, conversion tracking and UTM parameters.
• Strong analytical skills with the ability to interpret campaign and funnel data
• Understanding of CRM and lead-management processes.
• Experience in real estate performance marketing will be preferred.
• Strong coordination and communication skills.

Responsibilities

• Plan, execute and optimize campaigns across Meta, Google and other relevant paid channels.
• Manage project-wise budgets, targeting, creatives and campaign strategy.
• Drive lead generation with focus on CPL, lead quality and site visits.
• Monitor campaign performance and optimize audiences, creatives, budgets and lead forms.
• Run A/B tests and identify opportunities to improve conversions.
• Track performance from leads to qualified leads, site visits and bookings.
• Work with Pre-Sales and Sales teams to understand lead quality and improve campaigns.

Skills

Performance marketing

Lead generation

Campaign optimization

Analytics & data interpretation

Cross-functional collaboration

Real estate marketing

Tools

Meta Ads

Google Ads

Google Analytics

GTM

UTM tracking

Pixels

Job description

We are looking for a Performance Marketing professional to manage and scale digital lead-generation campaigns for Modern Spaaces. The role will focus on campaign planning, optimization, lead quality, tracking and performance analysis across our real estate projects.

Key Responsibilities

1. Performance Marketing & Lead Generation

• Plan, execute and optimize campaigns across Meta, Google and other relevant paid channels.
• Manage project-wise budgets, targeting, creatives and campaign strategy.
• Drive lead generation with focus on CPL, lead quality and site visits.

2. Campaign Optimization

• Monitor campaign performance and optimize audiences, creatives, budgets and lead forms.
• Run A/B tests and identify opportunities to improve conversions.

3. Lead Quality & Funnel Analysis

• Track performance from leads to qualified leads, site visits and bookings.
• Work with Pre-Sales and Sales teams to understand lead quality and improve campaigns.

4. CRM & Tracking

• Ensure leads are captured correctly in the CRM with accurate source, campaign and UTM attribution.
• Coordinate on tracking, integrations and lead-flow issues.

5. Analytics & Reporting

• Track key metrics including spend, CPL, conversion rates and project-wise performance.
• Prepare regular reports and share actionable insights with management.

6. Creative & Landing Page Coordination

• Coordinate with creative teams for ads, videos, messaging and landing pages.
• Improve lead forms and landing-page conversion performance.

7. Vendor & Platform Coordination

• Coordinate with advertising platforms, portals and technology partners as required.
• Stay updated on platform changes and new performance marketing opportunities.

Skills & Requirements

• 5+ years of relevant experience in performance marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Strong understanding of lead-generation and conversion campaigns.
• Good knowledge of Google Analytics, GTM, Pixels, conversion tracking and UTM parameters.
• Strong analytical skills with the ability to interpret campaign and funnel data
• Understanding of CRM and lead-management processes.
• Experience in real estate performance marketing will be preferred.
• Strong coordination and communication skills.