Digital Marketing Manager

XLRI Jamshedpur; Jamshedpur; On-site; INR 600,000 - 1,200,000; Full time

Job summary

XLRI Jamshedpur is hiring a Digital Marketing Executive to lead marketing initiatives for executive education. The role involves planning campaigns, managing digital content, and coordinate with various teams. Ideal candidates should have a postgraduate degree in relevant fields and 3-5 years of experience in digital marketing or education. The position offers competitive compensation and is based in Jamshedpur. Apply online before May 15, 2026.

Qualifications

• Minimum 3-5 years of relevant experience in digital marketing and campaign management.
• Experience in education, executive education, or training organizations is an advantage.
• Strong communication and analytical skills required.

Responsibilities

• Plan and execute digital marketing strategies for executive education programs.
• Manage campaign calendars, website updates, and social media initiatives.
• Monitor performance metrics and improve digital engagement.

Skills

Digital marketing

Campaign management

Content marketing

Lead generation

Analytical skills

Communication skills

Proficiency in MS Office

Education

Postgraduate degree in Marketing or related field

Tools

AI tools

Digital marketing platforms

Analytics tools

Social media channels

Job description

Department: Digital Marketing - Executive Education, XLEAD

Job Code: XLEAD-2603

Vacancy: 01

The selected candidate would be working with XLEAD - XLRI Leadership Education and Development at Jamshedpur and/or Delhi NCR, as assigned by the Institute.

Nature of Employment: Contractual, renewable in nature.

Broad Areas of Responsibility

• Plan and execute digital marketing initiatives for executive education programmes, leadership-development offerings, events, and campaigns.
• Manage campaign calendars, website updates, landing-page inputs, email campaigns, social media, paid promotions, SEO/SEM coordination, and lead-generation activities.
• Develop content briefs, campaign copy, creatives, newsletters, programme announcements, analytics reports, and communication assets in coordination with internal teams.
• Monitor campaign performance, website traffic, leads, conversion funnels, audience insights, and digital engagement metrics.
• Coordinate with programme teams, faculty, vendors, agencies, designers, media partners, and internal stakeholders for timely campaign delivery.
• Maintain digital databases, marketing trackers, campaign documentation, brand consistency, and compliance with institutional communication standards.
• Use AI tools, analytics, and automation to improve campaign quality, targeting, reporting, and productivity.

Requirements

Qualification & Experience

• Postgraduate degree or higher in Marketing, Digital Marketing, Communications, Management, Media Studies, Business Administration, or a relevant field.
• Minimum 3-5 years of relevant experience in digital marketing, campaign management, content marketing, lead generation, analytics, social media, or performance marketing.
• Experience in education, executive education, professional services, B2B marketing, or training/consulting organizations will be an added advantage.

Language Preferences

• Command over English, both spoken and written.

Required Skillsets

• Strong communication, creative, analytical, coordination, interpersonal, and managerial skills.
• Proficiency in MS Office, especially Word, Excel, and PowerPoint, along with AI tools, digital marketing platforms, analytics tools, and social media channels.
• Ability to work independently as well as in teams, handle multiple campaigns, and meet deadlines.
• Attention to detail, accuracy in work, professional attitude, adaptability, and problem-solving skills.
• Ability to coordinate with faculty, programme teams, clients, vendors, agencies, and external stakeholders with professionalism in every respect.

Selection Process

Selection will be based on relevant qualification, experience, and satisfactory performance in the personal interview.

Application Instructions

Candidates who do not meet the above qualifications need not apply. Only candidates meeting the qualification requirements and having prior experience in the relevant field shall be shortlisted.

Eligible candidates should apply online for the vacancy on the XLRI website at xlri.ac.in under About > Career Opportunities, fill in the attached application form, and email their CV to [e-mail] on or before May 15, 2026.

Benefits and about company

Compensation: At par with top B-Schools and negotiable based on qualification, experience, and suitability.

XLEAD - XLRI Leadership Education and Development supports XLRI's executive education and leadership-development initiatives for working professionals, organizations, and institutional partners.

XLRI is one of India's leading management institutions, known for academic excellence, responsible leadership, research, executive education, and strong industry engagement.