Marketing Executive

Vikalpindia; Delhi; On-site; INR 334,800 - 558,000; Full time

Job summary

An innovative educational organization in Delhi seeks a Digital Marketing Executive who is passionate about enhancing school education through digital strategies. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns, focusing on SEO, email, and social media marketing to boost online presence and sales. This position requires 2-5 years of experience and offers opportunities for rapid career advancement in a supportive environment.

Qualifications

• 2-5 years of experience in digital marketing.
• Basic knowledge of tools like Google AdWords, Google Analytics.
• Experience with SEO and social media marketing strategies.

Responsibilities

• Implement and manage online marketing campaigns.
• Enhance brand awareness and drive website traffic.
• Conduct keyword research and competitive analysis.

Skills

Search Engine Optimization (SEO)

Social Media Marketing

Email Marketing

Keyword Research

Content Marketing

Google Analytics

Tools

Google AdWords

Google Analytics

Webmaster

Job description

Profile: You’re interested in education and take immense pride in your work. Now you’re ready to use your interest and experience to make a real difference in school education through Digital Marketing. This bigger role will excite and challenge you, while providing the opportunity for rapid career advancement. As a Digital Marketing Executive, you will be responsible for developing, implementing and managing marketing campaigns that promote a company and its products and services. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic which will boost sales.

Experience: 2-5 Years

Responsibilities

• Search Engine Optimization (SEO/SEM/SMM/Email Marketing)
• Keyword research, competitive analysis to ensure the health of the website in the online space
• Recommend changes to website architecture, content and other factors to improve SEO positions
• Good Knowledge of On Page and Off Page optimization
• Maintaining social networking channels by updating latest and relevant content
• Management of digital content hubs and preparing content for WordPress, blogs and articles
• Attracting new audiences and spreading awareness to the existing prospects through email marketing platforms
• Generating content ideas and driving content marketing initiatives to drive traffic, generate leads, that deliver sales and customer retention

Marketing Campaigns
Seeking out new opportunities for online marketing campaigns
Coming up with new strategies in digital Marketing
Run Marketing Campaigns to boost sales through ecommerce and enhance brand awareness

Tools (Google Ad word, Ad sense, Analytics, Web Analytics)
Basic knowledge of tools like Google Ad word, Ad sense, Analytics and
webmaster
Track site performance and insights along with developing new processes to improve
Spreading and expanding the business digitally with different digital marketing tools

E-commerce
Maintaining E-commerce platform and running campaign to boost sales on E-
commerce websites
Developing and executing the E-commerce marketing plan and keeping a track of it
Stays aware of changes in the online marketing environment and adjusts plan Marketing

Who can apply?

• Keyword research, competitive analysis to ensure the health of the website in the online space.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions.
• Seeking out new opportunities for online marketing campaigns.
• Coming up with new strategies in digital Marketing.
• Maintaining and implementation of E-commerce Marketing and enhancement of sales on Ecommerce Platforms.
• Basic knowledge of Google Analytics and webmaster tools to track progress.
• On Page and Off Page optimization.
• Creating and maintaining social networking channels.
• Execution on Social Media Marketing efforts.
• Attracting new audiences and spreading awareness to the existing prospects through email marketing platforms.
• Track site performance and insights along with developing new processes to improve.
• Generating content ideas and driving content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
• Channel management of digital content hubs and preparing content for WordPress, blogs and articles.
• Spreading and expanding the business digitally with different digital marketing tools.

About Vikalp India

Vikalp is a social enterprise working in the field of primary education improving learning outcomes of school‑going children. This is done through making a shift from blackboard teaching to experiential learning in everyday teaching‑learning practice.

Vikalp India is an Acumen investee – a New York based fund. Its supported by GE Foundation, FSG, Smile Foundation and Canara bank to name a few.

Award & Recognition

• Recipient of School of Educators Global Education Award 2014 as Best Educational Suppliers.
• Finalist as most innovative manufacturing SME for innovative usage of technology.
• Awarded the best business plan as part of 10,000 women entrepreneurs by ISB, Goldman Sachs and BIMTECH.