Digital Marketing Manager

Vanshdeep Group; Jaipur; Presencial; INR 800.000 - 1.500.000; Jornada completa

Descripción de la vacante

Vanshdeep Group is seeking a dynamic Digital Marketing Manager to lead digital strategies across Real Estate and Hospitality brands. You will drive paid campaigns, SEO, social media, and website optimization to generate quality leads and bookings while maintaining a strong online presence.

The role requires 4–7 years of relevant experience, with prior Real Estate or Hospitality exposure preferred, and a strong ability to analyse data, coordinate teams, and deliver measurable growth.

Formación

• Graduate in Marketing, Business Administration, Digital Marketing, or a related field.
• 4–7 years of relevant digital marketing experience.
• Prior experience in Real Estate and/or Hospitality is highly preferred.
• Strong understanding of performance marketing and lead-generation strategies.
• Excellent analytical, communication, coordination, and management skills.

Responsabilidades

• Develop and implement comprehensive digital marketing strategies for Real Estate and Hospitality brands.
• Plan monthly, quarterly, and annual digital marketing campaigns.
• Create marketing strategies aligned with business objectives, brand positioning, and target audiences.
• Manage multiple brands, projects, and campaigns simultaneously.
• Plan, execute, and optimise paid advertising campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.
• Generate high-quality leads for residential properties, commercial properties, studio apartments, and hospitality offerings.
• Drive hotel bookings, residential property enquiries, and brand awareness through digital campaigns.
• Monitor CPL, CAC, ROAS, conversion rates, and overall campaign performance.
• Manage campaign budgets and ensure optimum utilisation of marketing spends.
• Coordinate with sales and reservation teams to improve lead conversion, residential property bookings, and hotel bookings.
• Manage social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
• Develop monthly content calendars, campaign themes, and platform-specific strategies.
• Oversee reels, posts, stories, videos, promotional creatives, and brand campaigns.
• Ensure consistent brand communication across Real Estate and Hospitality businesses.
• Monitor engagement, audience growth, reach, impressions, and social media performance.
• Identify trends, viral opportunities, and innovative content formats.
• Manage and optimise company and project websites.
• Implement SEO strategies to improve organic visibility and Google rankings.
• Oversee website content, landing pages, project pages, blogs, and campaign pages.
• Monitor website traffic, user behaviour, enquiries, and conversion performance through GA4 and GSC.
• Ensure websites are updated, user-friendly, mobile-responsive, and conversion-oriented.
• Develop digital marketing strategies for hotels, resorts, and hospitality brands.
• Promote room inventory, packages, offers, events, dining, and guest experiences.
• Drive direct hotel bookings through hotel websites and digital channels.
• Manage online reputation, guest engagement, and review-generation strategies.
• Coordinate with hotel operations and reservation teams for promotional campaigns.
• Strengthen brand visibility across Google Business Profile and relevant travel platforms.
• Develop project-specific digital campaigns for residential, commercial, and investment properties.
• Promote project USPs, amenities, location advantages, lifestyle offerings, and investment opportunities.
• Execute project launch campaigns, festive campaigns, offers, and lead-generation activities.
• Create effective digital funnels from enquiry generation to site visits and residential property bookings.
• Coordinate with the sales team to monitor lead quality and campaign effectiveness.
• Prepare weekly and monthly digital marketing performance reports.
• Track campaign budgets, leads, conversions, website traffic, engagement, and ROI.
• Analyse campaign performance and recommend corrective actions.
• Maintain accountability for marketing targets and campaign deliverables.
• Coordinate with graphic designers, video editors, content writers, photographers, influencers, and external agencies.
• Brief the creative team and ensure timely execution of marketing requirements.
• Review and approve digital creatives, campaign content, and advertisements within approved brand guidelines.
• Ensure all marketing communication follows brand identity and quality standards.

Conocimientos

Meta Ads Manager

Google Ads

Google Analytics 4

Google Search Console

SEO & SEM

Social Media Marketing

WordPress / Website Management

CRM & Marketing Automation

Canva / Basic Creative Understanding

Excel

PowerPoint & Reporting Tools

Educación

Graduate in Marketing, Business Administration, Digital Marketing, or related field

Herramientas

WordPress

Canva

Excel

Descripción del empleo

We are looking for a dynamic, creative, and performance-driven Digital Marketing Manager to lead and execute the digital marketing strategies for our Real Estate and Hospitality businesses. The candidate will be responsible for strengthening brand visibility, generating quality leads, driving online engagement, increasing hotel bookings and residential property bookings, and maintaining a strong digital presence across all platforms.

2. Key Responsibilities

• Develop and implement comprehensive digital marketing strategies for Real Estate and Hospitality brands.
• Plan monthly, quarterly, and annual digital marketing campaigns.
• Create marketing strategies aligned with business objectives, brand positioning, and target audiences.
• Manage multiple brands, projects, and campaigns simultaneously.

B. Performance Marketing & Lead Generation

• Plan, execute, and optimise paid advertising campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.
• Generate high-quality leads for residential properties, commercial properties, studio apartments, and hospitality offerings.
• Drive hotel bookings, residential property enquiries, and brand awareness through digital campaigns.
• Monitor CPL, CAC, ROAS, conversion rates, and overall campaign performance.
• Manage campaign budgets and ensure optimum utilisation of marketing spends.
• Coordinate with sales and reservation teams to improve lead conversion, residential property bookings, and hotel bookings.

C. Social Media Management

• Manage social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
• Develop monthly content calendars, campaign themes, and platform-specific strategies.
• Oversee reels, posts, stories, videos, promotional creatives, and brand campaigns.
• Ensure consistent brand communication across Real Estate and Hospitality businesses.
• Monitor engagement, audience growth, reach, impressions, and social media performance.
• Identify trends, viral opportunities, and innovative content formats.

D. Website & SEO Management

• Manage and optimise company and project websites.
• Implement SEO strategies to improve organic visibility and Google rankings.
• Oversee website content, landing pages, project pages, blogs, and campaign pages.
• Monitor website traffic, user behaviour, enquiries, and conversion performance through Google Analytics 4 and Google Search Console.
• Ensure websites are updated, user-friendly, mobile-responsive, and conversion-oriented.

E. Hospitality Digital Marketing

• Develop digital marketing strategies for hotels, resorts, and hospitality brands.
• Promote room inventory, packages, offers, events, dining, and guest experiences.
• Drive direct hotel bookings through hotel websites and digital channels.
• Manage online reputation, guest engagement, and review-generation strategies.
• Coordinate with hotel operations and reservation teams for promotional campaigns.
• Strengthen brand visibility across Google Business Profile and relevant travel platforms.
• Develop project-specific digital campaigns for residential, commercial, and investment properties.
• Promote project USPs, amenities, location advantages, lifestyle offerings, and investment opportunities.
• Execute project launch campaigns, festive campaigns, offers, and lead-generation activities.
• Create effective digital funnels from enquiry generation to site visits and residential property bookings.
• Coordinate with the sales team to monitor lead quality and campaign effectiveness.

G. Analytics & Reporting

• Prepare weekly and monthly digital marketing performance reports.
• Track campaign budgets, leads, conversions, website traffic, engagement, and ROI.
• Analyse campaign performance and recommend corrective actions.
• Maintain accountability for marketing targets and campaign deliverables.

H. Team & Agency Management

• Coordinate with graphic designers, video editors, content writers, photographers, influencers, and external agencies.
• Brief the creative team and ensure timely execution of marketing requirements.
• Review and approve digital creatives, campaign content, and advertisements within approved brand guidelines.
• Ensure all marketing communication follows brand identity and quality standards.

3. Technical Skills Required

• Meta Ads Manager
• Google Ads & Google Analytics 4
• Google Search Console
• SEO & SEM
• Social Media Marketing
• WordPress / Website Management
• CRM & Marketing Automation
• Canva / Basic Creative Understanding
• Excel, PowerPoint & Reporting Tools

4. Key Performance Indicators (KPIs)

The candidate will be evaluated on:

• 1. Quality and quantity of leads generated.
• 2. Cost per Lead (CPL) and Cost per Acquisition (CPA).
• 3. Return on Advertising Spend (ROAS).
• 4. Website traffic and organic search growth.
• 5. Social media reach, engagement, and audience growth.
• 6. Residential property enquiry-to-site-visit conversion.
• 7. Hospitality enquiry-to-hotel-booking and direct booking conversion.
• 8. Campaign execution within approved budgets.
• 9. Timely execution of marketing plans.
• 10. Overall digital brand visibility and performance.

5. Candidate Profile

• Graduate in Marketing, Business Administration, Digital Marketing, or a related field.
• 4–7 years of relevant digital marketing experience.
• Prior experience in Real Estate and/or Hospitality is highly preferred.
• Strong understanding of performance marketing and lead-generation strategies.
• Excellent analytical, communication, coordination, and management skills.
• Ability to manage multiple brands and business verticals.
• Result-oriented, innovative, proactive, and capable of working independently.

6. Expected Outcome

The Digital Marketing Manager will be responsible for building a strong digital ecosystem across the Group’s businesses, ensuring consistent brand positioning, measurable marketing performance, quality lead generation, increased residential property sales, and higher hotel bookings.

The role demands ownership, accountability, creativity, and a strong focus on measurable business growth.