Digital Marketing Manager

Corenza for Marketers

Gurugram District

On-site

INR 2,500,000 - 5,000,000

Full time

47 hours ago

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Job summary

Corenza for Marketers is seeking a senior B2B digital marketing leader to drive demand generation for a US-focused business. You will build ICP-based prospecting, manage CRM-driven lifecycles, and optimize email, SEO, and content strategies to accelerate growth and profitability.

You will collaborate with leadership to align sales and marketing, mentor teams, and scale campaigns across platforms including LinkedIn, Apollo.io, GA4, and Bing analytics.

Qualifications

8–12 years of experience in B2B Digital Marketing / Demand Generation.
Hands-on B2B prospecting and list building.
Experience with Apollo.io or similar lead-generation tools.
Proficiency in any major CRM platform.
Strong experience in Email Marketing & Campaign Optimization.
Practical experience across SEO, AEO and GEO.
Strong Content Marketing & B2B Content Writing.
Experience with GA4 and Bing/Microsoft analytics tools.
Excellent written communication in US Business English.
Understanding of MQL/SQL and Sales-Marketing alignment.
Good to Have: LinkedIn Marketing / B2B lead generation.
Good to Have: Experience with Generative AI tools (ChatGPT, Claude).
Good to Have: Google / HubSpot certifications.

Responsibilities

Build targeted prospect databases using Apollo.io and similar platforms.
Manage leads through CRM, including qualification, tracking and hand-off.
Plan, execute and optimize B2B email campaigns with segmentation and testing.
Drive organic visibility through SEO, AEO and GEO initiatives.
Develop conversion-focused B2B content across blogs, websites and emails.
Collaborate with sales to improve lead quality and demand generation.
Leverage LinkedIn marketing for B2B lead generation.

Skills

B2B Digital Marketing

Demand Generation

B2B Prospecting

List Building

Apollo.io

CRM Platforms

Email Marketing

Campaign Optimization

SEO

AEO

GEO

Content Marketing

B2B Content Writing

GA4 / Bing Analytics

US Business English

MQL/SQL & Sales-Marketing Alignment

LinkedIn Marketing

Tools

Apollo.io

CRM Platforms

GA4

Bing Analytics

LinkedIn Marketing Tools

Email Marketing Tools

Job description

We are hiring for a business services firm supporting mid-sized businesses with specialized back-office and operational solutions, helping organizations improve efficiency, scalability and profitability through structured business support services.

The role will work closely with the leadership team and support digital growth and demand-generation initiatives for a US-focused business.

Key Responsibilities

B2B Lead Generation & List Building: Build targeted prospect databases using Apollo.io and similar platforms, with strong understanding of ICP-based research and segmentation.
CRM & Lead Management: Manage leads through CRM platforms, including qualification, tracking, MQL/SQL lifecycle and sales hand-off.
Email Marketing: Plan, execute and optimize B2B email campaigns, including segmentation, A/B testing, deliverability and performance analysis.
SEO, AEO & GEO: Drive organic visibility through SEO, Answer Engine Optimization and Generative Engine Optimization initiatives.
Content Marketing: Develop conversion-focused B2B content across blogs, websites, emails and other marketing assets for a US audience.
Sales & Marketing Alignment: Work closely with sales teams to improve lead quality, conversion and overall demand-generation effectiveness.
LinkedIn Marketing: Experience in LinkedIn marketing and B2B lead generation will be an added advantage.

Must-Have Skills