B2B Growth / Performance Marketer

Recruitable; Varanasi; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Capital Placement is seeking a B2B Growth Manager to scale our inbound engine and help match employers with early-career talent. You’ll own campaigns, automation, and workflows across paid ads, email marketing, and AI tools to generate high‑intent leads for our sales team.

This role involves building landing pages, running A/B tests, tracking the full funnel, and collaborating with sales to define lead quality. You’ll lay the groundwork to form a team in 6–12 months.

Qualifications

• 2+ years building inbound marketing engines from scratch at a B2B startup.
• Experience running paid ads on Google, LinkedIn, and Meta.
• Email marketing and marketing automation proficiency.
• Comfortable with AI tools to automate workflows and copy.

Responsibilities

• Create a plan that brings in leads in the first 30 days and grows over 6–12 months.
• Run paid ads and retargeting campaigns on Google, LinkedIn, Meta, and other platforms with budget focus.
• Build email nurture, lead scoring, and automation workflows that route high‑intent leads to sales in real time.
• Build landing pages and perform A/B testing to optimise results.
• Improve Capital Placement visibility in AI search (ChatGPT, Gemini) through structured data, citations, and Answer Engine Optimisation.
• Track the full funnel from first visit to closed deal and use data to improve.
• Collaborate with sales to define what a good lead looks like and optimise handoffs.
• Lay groundwork to build a team around you in the next 6–12 months

Skills

Inbound marketing

B2B startup experience

Paid ads management

Email marketing

Marketing automation

AI tools usage

Data dashboards

Education

Bachelor's degree in Marketing or related field

Tools

Clay

Apollo

Instantly

Google Ads

LinkedIn Ads

Meta Ads

Job description

Our sister company, Capital Placement, is a dual‑sided marketplace. Employers on one side, early‑career talent on the other, and our job is to match the two. At CP, our sales team currently owns the full employer cycle from lead generation to close, leaning heavily on cold outbound. We're good at it, but we’re getting close to hitting the ceiling of what outbound alone can do. Deliverability is harder, inboxes are crowded, and great prospects are tuning out. We are now looking for a B2B Growth Manager who can help us reach more employers and build a team around them to help them do so in the coming months.

We're looking for a Growth Marketer with B2B experience to build our inbound engine from the ground up. Your job is to bring us employers who already want to hire an intern or graduate, so sales can focus on closing rather than opening. You'll own the systems, campaigns, and automated workflows that make it happen, working across paid ads, retargeting, email, marketing automation, AI tools.

Responsibilities

• Create a plan that brings in leads in the first 30 days and keeps growing over the next 6 to 12 months
• Run paid ads and retargeting campaigns on Google, LinkedIn, Meta, and other platforms, putting budget where it actually converts
• Build email nurture, lead scoring, and automation workflows that route high‑intent leads to sales in real time
• Build and release landing pages to attract the right audience, and A/B test to optimise
• Make Capital Placement visible in AI search (ChatGPT, Gemini) through structured data, citations, and Answer Engine Optimisation.
• Track the full funnel from first visit to closed deal, and use the data to decide what to improve
• Work closely with sales to agree on what a good lead looks like and keep improving the handoff
• Lay the groundwork to build a team around you in the next 6‑12 months

What we’re looking for

• A self‑starter who builds solutions when they don’t already exist
• 2+years building inbound marketing engines from scratch at a B2B startup, owning the strategy as well as the execution
• Hands‑on with paid ads on Google, LinkedIn, and Meta (including retargeting), and you’ve experimented enough to know what works and what doesn’t
• Email and marketing automation experience
• Day‑to‑day use of sales engagement and enrichment tools like Clay, Apollo, and Instantly
• Comfortable with data and building dashboards
• Extensive experience using AI tools (ChatGPT, Claude, or similar) to automate your workflow, spin up copy, build landing pages, and more

Bonus points

• Experience in recruiting, edtech, early‑career, or marketplace startups
• Experience marketing to B2B buyers in the UK, UAE, or other Western markets