Digital Marketing Manager

True Infra Labs; Gorakhpur District; On-site; INR 800,000 - 1,800,000; Full time

Benefits offered by this job

Remote work flexibility

Performance bonuses

Work-life balance

Creative freedom

Job summary

Trueinfralabs is seeking a remote, full-time Digital Marketing Lead with 4-7 years of experience to drive our IT consulting services campaigns. You will shape digital strategies, optimize channels, and collaborate with sales to convert leads into customers.

You will oversee SEO/SEM, content and social programs, and marketing automation. This role demands hands-on campaign management and data-driven ROI improvements.

Qualifications

• SEO/SEM expertise.
• Google Analytics / Ads proficiency.
• Social media marketing experience.
• Content marketing experience.
• Marketing automation tools proficiency.

Responsibilities

• Develop and execute digital marketing strategies across channels.
• Manage SEO, SEM, social media, and content marketing campaigns.
• Analyze campaign performance and optimize for ROI.
• Lead content creation for blogs, whitepapers, and case studies.
• Manage marketing automation and email campaigns.
• Collaborate with sales team on lead generation initiatives.

Skills

SEO/SEM expertise

Google Analytics/Ads

Social media marketing

Content marketing

Marketing automation tools

Tools

HubSpot

Marketo

Job description

Lead our digital marketing initiatives to build brand awareness and generate qualified leads for our IT consulting services.

Remote

Full-time

4-7 years

Key Responsibilities

• Develop and execute digital marketing strategies across channels
• Manage SEO, SEM, social media, and content marketing campaigns
• Analyze campaign performance and optimize for ROI
• Lead content creation for blogs, whitepapers, and case studies
• Manage marketing automation and email campaigns
• Collaborate with sales team on lead generation initiatives

Required Skills

Must-have qualifications for this role

SEO / SEM expertise

Google Analytics / Ads

Social media marketing

Content marketing

Marketing automation tools

Preferred Skills

Nice-to-have qualifications that give you an edge

HubSpot / Marketo

Video marketing

Account-based marketing (ABM)

Industry certifications

• Remote work flexibility
• Creative freedom
• Performance bonuses
• Work-life balance