Digital Marketing Manager

NetAmbit; Delhi; Presencial; INR 1.200.000 - 2.200.000; Jornada completa

Descripción de la vacante

NetAmbit is seeking a Manager - Performance Marketing with 4-5 years of hands-on experience to own end-to-end paid media campaigns and customer acquisition. The role focuses on planning, executing and optimising Google Ads campaigns across Search, Display, Performance Max, YouTube and partner networks.

You will manage budgets, bidding, and measurement while collaborating with product, technology, CRM and sales teams to improve funnel performance and ROI.

Formación

• : 4-5 years hands-on experience in performance marketing and managing paid campaigns.
• : Strong knowledge of Google Ads and cross-channel execution.
• : Experience in BFSI/Fintech/EdTech preferred.
• : End-to-end campaign management with measurable business outcomes.
• : Experience with third‑party sites, publisher networks and partner platforms.
• : Strong analytical, budget management and funnel optimisation skills.

Responsabilidades

• Plan, develop and execute comprehensive paid media strategies aligned with business objectives.
• Independently manage Google Ads campaigns across Search, Display, Performance Max, YouTube and other formats.
• Plan and execute paid campaigns across third-party websites and partner platforms.
• Identify new paid media opportunities and audience segments to scale customer acquisition.
• Manage campaign budgets, allocations, bidding strategies and media plans.
• Own the full customer journey from audience to conversion and lead generation.
• Collaborate with product, tech, CRM and sales teams to improve funnel performance.
• Identify drop-offs and conversion gaps and implement corrective actions.
• Optimise landing pages, messaging, CTAs and lead forms for higher conversions.
• Ensure lead quality management and alignment between marketing and sales.

Conocimientos

Google Ads

Media planning

Lead generation

Budget management

GA4 analytics

Campaign optimization

Herramientas

Google Tag Manager

Descripción del empleo

• Job Description - Manager, Performance Marketing (Google Ads)


• Experience: 4-5 Years


• Designation: Manager


• 6 days working


• No Hybrid

Urgently required

Function: Digital Marketing / Performance Marketing Industry Preference: BFSI / Fintech / EdTech Location: Noida

About the Role

We are looking for a result-oriented Manager - Performance Marketing with 4-5 years of hands-on experience in planning, executing and managing paid digital campaigns.

The candidate will own the end-to-end customer acquisition funnel, from campaign planning and audience targeting to lead generation, conversion optimisation and ROI delivery. The role requires strong expertise in Google Ads, along with experience managing campaigns across third-party websites and partner platforms.

The ideal candidate should combine strong execution capabilities with analytical thinking, business understanding and a performance-driven mindset.

Key Responsibilities

• Plan, develop and execute comprehensive paid media strategies aligned with business and revenue objectives.


• Independently manage Google Ads campaigns across Search, Display, Performance Max, YouTube and other relevant formats.


• Plan and execute paid campaigns across third-party websites, partner platforms and external inventory.


• Identify new paid media opportunities, platforms and audience segments to scale customer acquisition.


• Manage campaign budgets, allocations, bidding strategies and media plans.

End-to-End Customer Funnel Ownership

• Own the complete customer journey, from audience acquisition and landing page experience to lead generation, nurturing and final conversion.


• Work closely with product, technology, CRM and sales/call-centre teams to improve funnel performance.


• Identify drop-offs and conversion gaps across the customer journey and implement corrective actions.


• Optimise landing pages, campaign messaging, CTAs and lead forms to improve conversion rates.


• Ensure effective lead quality management and alignment between marketing and sales outcomes.

4. Analytics, Tracking & Reporting

• Set up and monitor campaign tracking, conversion events, pixels, UTM parameters and attribution.


• Work with GA4, Google Tag Manager, Google Search Console and other analytics tools.


• Build performance dashboards and provide actionable insights to business stakeholders.


• Ensure accurate tracking and reporting across all paid media channels.

Required Skills & Experience

• 4-5 years of hands-on experience in performance marketing, with strong expertise in Google Ads.


• Prior experience in BFSI, Fintech or EdTech is preferred.


• Proven experience managing end-to-end paid campaigns with measurable business outcomes.


• Experience running campaigns on third-party websites, publisher networks and partner platforms.


• Strong understanding of customer acquisition funnels, lead generation and conversion optimisation.


• Hands-on expertise in Google Ads, GA4, Google Tag Manager and campaign analytics.


• Good understanding of landing page optimisation, attribution and performance measurement.


• Strong analytical, problem-solving and budget management skills

.

Ability to independently plan, execute, optimise and scale campaigns.