Urgent Hiring | Senior Performance Marketing Expert

SBC Exports Limited; Dadri; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

SBC Exports Limited in Noida invites an experienced Senior Performance Marketing Expert to lead Google Ads and Meta Ads initiatives, plan campaigns and optimize performance across channels.

You will manage Shopping campaigns, GA4 tracking, and reporting, driving ROAS-driven growth for travel-related or ecommerce initiatives.

7-9+ years of hands-on PPC experience and a hands-on, data-driven mindset are essential; immediate joiners preferred.

Qualifications

• 7-9+ years of hands-on Performance Marketing / PPC experience.
• Advanced expertise in Google Ads and Meta Ads.
• Strong knowledge of Google Shopping, Performance Max, and Google Merchant Center.
• Proven experience managing substantial advertising budgets and scaling profitable campaigns.
• Strong understanding of GA4, conversion tracking, attribution, and analytics.

Responsibilities

• Plan, manage, optimize, and scale Google Ads and Meta Ads campaigns.
• Manage Search, Shopping, Performance Max, YouTube, Display, and retargeting campaigns.
• Optimize ROAS, CPA, CAC, CPL, conversion rates, revenue, and profitability.
• Manage Google Merchant Center, product feeds, and Shopping campaigns.
• Implement conversion tracking using GA4, Google Tag Manager, Meta Pixel, and Conversions API.
• Conduct A/B testing for ad creatives, audiences, landing pages, and bidding strategies.
• Prepare performance reports and analyze campaign results using Looker Studio, Excel, and Google Sheets.
• Develop full-funnel marketing strategies and data-driven campaign optimization plans.

Skills

PPC strategy

Campaign optimization

Data-driven decision making

ROAS optimization

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

Conversions API

Looker Studio

Google Merchant Center

Job description

Job Location: Sector 63, Noida
Working Hours: 10:00 AM 6:00 PM

Immediate Joiners Preferred

We are looking for an experienced and results-driven Senior Performance Marketing Expert with strong hands-on expertise in Google Ads, Meta Ads, PPC strategy, campaign optimization, and ROAS-driven growth.

The ideal candidate must have a proven track record of generating profitable revenue, optimizing customer acquisition costs, and scaling advertising campaigns.

Key Responsibilities

• Plan, manage, optimize, and scale Google Ads and Meta Ads campaigns.
• Manage Search, Shopping, Performance Max, YouTube, Display, and retargeting campaigns.
• Optimize ROAS, CPA, CAC, CPL, conversion rates, revenue, and profitability.
• Manage Google Merchant Center, product feeds, and Shopping campaigns.
• Implement conversion tracking using GA4, Google Tag Manager, Meta Pixel, and Conversions API.
• Conduct A/B testing for ad creatives, audiences, landing pages, and bidding strategies.
• Prepare performance reports and analyze campaign results using Looker Studio, Excel, and Google Sheets.
• Develop full-funnel marketing strategies and data-driven campaign optimization plans.

Required Skills & Experience

• 7-9+ years of hands-on Performance Marketing / PPC experience.
• Advanced expertise in Google Ads and Meta Ads.
• Strong knowledge of Google Shopping, Performance Max, and Google Merchant Center.
• Proven experience managing substantial advertising budgets and scaling profitable campaigns.
• Strong understanding of GA4, conversion tracking, attribution, and analytics.
• Excellent analytical, reporting, and strategic thinking skills.

We need a performance marketing professional who can drive measurable business growth, optimize advertising spend, scale campaigns profitably, and make decisions based on data rather than vanity metrics.

Top priority skills: Google Ads, Meta Ads, Performance Marketing, PPC, ROAS Optimization, Google Merchant Center, GA4, Campaign Scaling, Travel Marketing.

Preferred Industry Experience

Candidates with prior experience in the Travel & Tourism industry will be strongly preferred. Experience in travel package marketing, hotel bookings, flight bookings, holiday packages, and travel lead generation will be an added advantage.

Candidates with E-commerce, D2C, Hospitality, or Online Retail experience may also be considered.