Digital Marketing Manager

Shivalik University; Dehradun; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Shivalik University in Dehradun seeks a creative Digital Marketing Manager to lead the university's digital marketing efforts and strengthen its online presence.

You will manage campaigns across Google Ads, Meta, LinkedIn, SEO/SEM, and content marketing, coordinating with Admissions to generate quality leads and improve conversions. A marketing degree and 8–10 years of experience are preferred.

Qualifications

• Bachelor's or master's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or related field.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to promote the university and its academic programs.
• Manage and optimize digital advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and other platforms.
• Plan and execute SEO, SEM, social media marketing, and content marketing strategies.
• Manage the university's website, ensuring updates, SEO optimization, and improved user experience.
• Oversee social media accounts with engaging and creative content.
• Monitor and analyze campaign performance using Google Analytics and other tools.
• Generate quality admission leads through digital campaigns and improve lead conversion with Admissions.
• Manage digital marketing budgets and optimize spend.
• Coordinate with design, video, and content teams for marketing creatives and campaigns.
• Track competitors and market trends to identify growth opportunities.

Education

Marketing / Digital Marketing degree

Job description

Job Description

Position: Digital Marketing Manager
Department: Media Cell
Organization: Shivalik University, Dehradun

Job Summary

We are looking for a creative, result-oriented, and experienced Digital Marketing Manager to lead and manage the university's digital marketing activities. The candidate will be responsible for developing digital strategies, strengthening the university's online presence, generating quality leads, and enhancing brand visibility across various digital platforms.

Key Responsibilities

1. Develop and implement comprehensive digital marketing strategies to promote the university and its academic programs.


2. Manage and optimize digital advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and other relevant platforms.


3. Plan and execute SEO, SEM, social media marketing, and content marketing strategies.


4. Manage the university's website, ensuring regular updates, SEO optimization, and improved user experience.


5. Oversee social media accounts and ensure consistent, engaging, and creative content.


6. Monitor and analyze campaign performance using Google Analytics, Google Search Console, and other marketing tools.


7. Generate quality admission leads through digital campaigns and improve lead conversion rates in coordination with the Admissions Department.


8. Manage digital marketing budgets and ensure effective utilization of advertising spend.


9. Coordinate with the graphic design, video production, and content teams for the development of marketing creatives, promotional videos, and campaigns.


10. Track competitors, market trends, and digital marketing performance to identify new growth opportunities.

Educational Qualification

• Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.

Experience

• Minimum 8 to 10 years of relevant experience in Digital Marketing.


• Experience in managing digital marketing campaigns, preferably in the education or university sector.