Digital marketing and growth lead

University Connect; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

University Connect invites a seasoned Digital Marketing Manager to develop and execute digital strategies that boost student engagement, conversions, and revenue growth. You will lead a marketing team, drive campaign execution, analyze data with GA and Search Console, and collaborate with cross-functional teams to improve processes and efficiency.

Based in Hyderabad, you will stay ahead of industry trends and apply best practices to inform strategic decisions and optimize funnels.

Qualifications

• Experience in B2C marketing or educational marketing.
• Strong data analysis using analytics platforms.
• Familiarity with SEO, social media, and conversion funnels.

Responsibilities

• Develop and execute digital marketing strategies to drive student engagement, conversion, and revenue growth.
• Lead a team of marketers to achieve business objectives through effective campaign execution, data analysis, and optimization.
• Collaborate with cross-functional teams to identify opportunities for process improvements and implement changes that drive efficiency gains.
• Manage multiple projects simultaneously, prioritizing tasks effectively to meet deadlines while maintaining high-quality results.
• Stay up-to-date with industry trends and best practices in digital marketing, applying this knowledge to inform strategic decisions.

Skills

SEO

Social media marketing

Conversion optimization

Funnel management

Generative AI tools

Data analysis

Education

Bachelor's degree (B.A.)

Tools

Google Analytics

Search Console

Job description

Roles and Responsibilities

• Develop and execute digital marketing strategies to drive student engagement, conversion, and revenue growth.
  
• Lead a team of marketers to achieve business objectives through effective campaign execution, data analysis, and optimization.
  
• Collaborate with cross-functional teams to identify opportunities for process improvements and implement changes that drive efficiency gains.
  
• Manage multiple projects simultaneously, prioritizing tasks effectively to meet deadlines while maintaining high-quality results.
  
• Stay up-to-date with industry trends and best practices in digital marketing, applying this knowledge to inform strategic decisions.
  

Desired Candidate Profile

• 4-6 years of experience in B2C marketing or educational marketing with expertise in SEO, social media marketing, conversion optimization, funnel management, generative AI tools like Google Analytics & Search Console.
  
• Bachelor's degree (B.A - Bachelor of Arts) or equivalent qualification; preference given to candidates who have completed their studies from a recognized university.
  
• Strong understanding of performance management principles and ability to analyze complex data sets using analytics platforms like Google Analytics & Search Console.