Digital Marketing Manager

Skill College; Ahmedabad District; On-site; INR 350,000 - 520,000; Full time

Job summary

Skill College in Ahmedabad seeks a creative Social Media Manager to oversee its digital presence and promote academic programs, events, and brand awareness.

You will plan content calendars, create posts and reels, coordinate with design and admissions teams, run paid campaigns, monitor metrics, and report performance while aligning with marketing objectives.

Qualifications

• Bachelor’s or Master’s degree preferred.
• 1–3 years of experience in social media management or digital marketing.
• Knowledge of SEO, paid advertising, audience targeting, and analytics.
• Familiarity with Instagram Insights, Meta Business Suite, and Google Analytics.

Responsibilities

• Manage social media platforms (Instagram, Facebook, LinkedIn, YouTube).
• Plan and execute social media calendars.
• Create engaging content: posts, reels, stories, captions, and promotional creatives.
• Coordinate with design, video editing, academic, and admission teams.
• Execute digital marketing campaigns to promote courses, admissions, events, and institutional activities.
• Monitor social media engagement, reach, impressions, and campaign performance.
• Analyze digital marketing metrics and prepare regular performance reports.
• Identify emerging social media trends and implement strategies to improve engagement.
• Support lead generation and student outreach campaigns through digital channels.
• Ensure consistent brand communication across all digital platforms.
• Manage paid ads across Meta, Google, LinkedIn as required and bring in relevant leads for admission.
• Knowledge of gtag, Google Analytics, GMB, and Google Console tools is required.
• Work with influencers to do influencer marketing.

Skills

Social media management

Digital marketing

Content planning

Analytics

Instagram Insights

Education

Bachelor’s or Master’s degree

Tools

Meta Business Suite

Google Analytics

Job description

We are looking for a creative and result-oriented Social Media Manager to manage our digital presence, create engaging content, and execute marketing initiatives to promote Skill College’s academic programs, student activities, and brand awareness.

Key Responsibilities:

• Manage and maintain social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
• Plan and execute social media calendars aligned with marketing objectives.
• Create engaging content, including posts, reels, stories, captions, and promotional creatives.
• Coordinate with the design, video editing, academic, and admission teams to develop relevant content.
• Execute digital marketing campaigns to promote courses, admissions, events, and institutional activities.
• Monitor social media engagement, reach, impressions, and campaign performance.
• Analyze digital marketing metrics and prepare regular performance reports.
• Identify emerging social media trends and implement suitable strategies to improve engagement.
• Support lead generation and student outreach campaigns through digital channels.
• Ensure consistent brand communication across all digital platforms.
• Manage paid ads in multiple platforms like meta, google, linkedin as per the requirement and bring in relevant leads for admission.
• Knowledge of gtag, Google analytics, GMB, google console tools is required.
• Work with influencers to do influencer marketing.

Required Skills and Qualifications:

• Bachelor’s or Master’s degree (preferred)
• 1–3 years of experience in social media management or digital marketing.
• Good knowledge of social media platforms, content planning, and digital marketing strategies.
• Understanding of SEO, paid advertising, audience targeting, and analytics.
• Creative thinking, attention to detail, and the ability to manage multiple tasks.
• Knowledge of Instagram Insights, Meta Business Suite, Google Analytics, or similar tools will be an advantage.