Digital Marketing Executive

Best Course News; Indore District; On-site; INR 279,000 - 502,200; Full time

Job summary

A prominent educational institution in Indore is actively seeking a Digital Marketing Executive to enhance its online presence and generate quality leads. The ideal candidate will manage SEO, SEM, and social media marketing initiatives while optimizing paid campaigns. Applicants should have a Bachelor's degree in a related field and 1–5 years of experience in digital marketing, with creativity and analytical skills being essential. This is an exciting opportunity to drive impactful marketing strategies in a growing environment.

Qualifications

• 1–5 years of experience in digital marketing.
• Freshers with relevant certifications may be considered for Executive roles.

Responsibilities

• Plan and execute integrated digital marketing campaigns across SEO, SEM, social media, and email.
• Manage and optimize paid advertising on Google Ads, Meta (Facebook & Instagram), and LinkedIn.
• Drive high-quality leads through performance marketing strategies.
• Develop content strategies for websites, social media platforms, and email campaigns.
• Conduct keyword research and implement SEO best practices.
• Track and analyze campaign performance using Google Analytics (GA4).
• Stay updated on digital marketing trends and algorithms.

Skills

SEO

SEM

Social media marketing

Performance marketing

Analytical skills

Creativity

Communication skills

Coordination skills

Education

Bachelor’s degree in Marketing, Business, IT, or related field

MBA preferred for Manager-level roles

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

Google Analytics (GA4)

CRM tools

Content tools such as Canva or Adobe

Job description

#### Digital Marketing Executive##### Shri Vaishnav Vidyapeeth Vishwavidyalaya* Indore#### DescriptionJob SummaryShri Vaishnav Vidyapeeth Vishwavidyalaya is seeking a creative and performance-driven Digital Marketing Manager / Executive to plan, execute, and optimize digital marketing initiatives that strengthen the university’s online presence, generate quality leads, and improve conversions.The role requires hands-on expertise across SEO, paid campaigns, content marketing, social media, and analytics, with a strong focus on ROI and brand growth. Key Responsibilities1. Digital Campaign Planning & ExecutionPlan and execute integrated digital marketing campaigns across SEO, SEM, social media, and email.Manage and optimize paid advertising on Google Ads, Meta (Facebook & Instagram), and LinkedIn.2. Lead Generation & Conversion OptimizationDrive high-quality leads through performance marketing strategies.Improve conversion rates through optimized funnels, landing pages, and messaging.3. Content & Social Media ManagementDevelop content strategies for websites, social media platforms, and email campaigns.Manage official social media handles and ensure consistent brand messaging.4. SEO & Website OptimizationConduct keyword research and implement on-page and off-page SEO best practices.Optimize website content and landing pages for better user experience and performance.5. Analytics & ReportingTrack, analyze, and report campaign performance using tools like Google Analytics (GA4).Monitor KPIs, ROI, and engagement metrics; prepare actionable insights for management.6. Cross-functional CoordinationCollaborate with designers, content writers, agencies, and vendors to execute campaigns efficiently.Coordinate internally to align marketing goals with admissions and branding objectives.7. Market Trends & InnovationStay updated on digital marketing trends, platform algorithms, and emerging tools.Recommend and implement innovative strategies to enhance digital reach. Preferred Candidate ProfileEducationBachelor’s degree in Marketing, Business, IT, or a related field.MBA preferred for Manager-level roles.Experience1–5 years of experience in digital marketing.Freshers with relevant certifications may be considered for Executive roles.Technical SkillsSEO, SEM, social media marketing, and performance marketingGoogle Ads, Meta Ads Manager, LinkedIn AdsGoogle Analytics (GA4) and reporting dashboardsCRM tools and marketing automation (basic familiarity)Content tools such as Canva or Adobe (basic level)Soft SkillsStrong analytical and reporting abilitiesCreativity with a conversion-focused mindsetExcellent communication and coordination skillsAbility to work independently and manage multiple campaigns#### Role and Responsibilities* Key Responsibilities 1. Digital Campaign Planning & Execution Plan and execute integrated digital marketing campaigns across SEO, SEM, social media, and email. Manage and optimize paid advertising on Google Ads, Meta (Facebook & Instagram), and LinkedIn. 2. Lead Generation & Conversion Optimization Drive high-quality leads through performance marketing strategies. Improve conversion rates through optimized funnels, landing pages, and messaging. 3. Content & Social Media Management Develop content strategies for websites, social media platforms, and email campaigns. Manage official social media handles and ensure consistent brand messaging. 4. SEO & Website Optimization Conduct keyword research and implement on-page and off-page SEO best practices. Optimize website content and landing pages for better user experience and performance. 5. Analytics & Reporting Track, analyze, and report campaign performance using tools like Google Analytics (GA4). Monitor KPIs, ROI, and engagement metrics; prepare actionable insights for management. 6. Cross-functional Coordination Collaborate with designers, content writers, agencies, and vendors to execute campaigns efficiently. Coordinate internally to align marketing goals with admissions and branding objectives. 7. Market Trends & Innovation Stay updated on digital marketing trends, platform algorithms, and emerging tools. Recommend and implement innovative strategies to enhance digital reach.| Designation | : | Digital Marketing Executive || Work experience | : | 0 - 1 |### Skills: