Digital Marketing Manager

Bookswagon; Dadri; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

BooksWagon is seeking a highly analytical Digital Marketing Manager to drive e-commerce growth from its Noida office, combining strategic business acumen with advanced technical execution. You will oversee AI-driven campaigns, SEO optimization, and paid media initiatives to maximize traffic and revenue.

The ideal candidate holds an MBA/PGDM in Marketing with 8+ years of hands-on experience, including 5+ years in technical SEO and ecommerce.

Qualifications

• MBA in Marketing or PGDM in Marketing from a recognized institution.
• 8+ years of hands-on Digital Marketing experience with at least 5+ years managing technical SEO and e-commerce profiles.
• Proven capability in leveraging AI tools and structured prompting techniques for marketing operations.
• Strong leadership skills with ability to mentor and manage a multidisciplinary team.
• Data-driven mindset with ability to distill insights from complex data sets and industry literature.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns to grow traffic, engagement, and sales.
• Manage social media channels, performance marketing, email campaigns, and promotional activities.
• Lead AI integration, prompt engineering, and AI-driven content optimization initiatives.
• Oversee lead generation, track campaign performance, and prepare ROI-focused reports.
• Collaborate with content, design, and sales teams to ensure consistent brand messaging.

Skills

AI & Prompt Engineering

Technical SEO

Paid Media

Team Leadership

Analytics

Education

MBA in Marketing

PGDM in Marketing

Tools

Google Ads

Google Merchant Center

Web Analytics

Job description

Company Description BooksWagon is a leading online bookstore in India, offering over 40 million titles across a wide range of genres including fiction, non-fiction, biographies, academics, professional references, and children’s books. The platform provides print books and e-books at competitive prices, serving readers, students, and professionals nationwide. With curated collections aligned to school and college syllabi, BooksWagon is a trusted resource for educational materials and higher education textbooks. The company actively engages with its community through its website and social media channels to share special offers and reading recommendations.

Role Description The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing campaigns to grow traffic, engagement, and sales for BooksWagon. This full-time, on-site role is based in Noida and involves managing social media channels, performance marketing, email campaigns, and promotional activities aligned with business goals. Day-to-day responsibilities include developing and implementing marketing strategies, monitoring web analytics, managing budgets, coordinating with content, design, and sales teams, and ensuring consistent brand messaging across all digital touchpoints. The individual will also oversee lead generation initiatives, track campaign performance, prepare reports, and recommend data-driven improvements to enhance ROI.

ob Title: Technical & AI-Driven Digital Marketing Manager (E-

commerce)

Experience Level: 8+ Years (Mid-to-Senior)

Education Requirement: Master of Business Administration (MBA) in Marketing /

Post Graduate Diploma in Management (PGDM) in Marketing

Job Overview

We are seeking a highly analytical, data-driven, and technical Digital Marketing

Manager to spearhead our e-commerce growth strategies from our Noida office.

This role bridges the gap between strategic business administration, deep technical

execution, and cutting-edge artificial intelligence.

As an MBA graduate with over 5 years of hands-on experience, you will oversee

advanced SEO technicalities, Google Ads, and e-commerce product feeds, while

modernizing our operations using advanced AI and prompt engineering. The ideal

candidate possesses a deeply research-oriented mindset—often found reading

books, academic journals, and industry literature to stay ahead of both marketing

and AI trends.

1. AI Integration & Prompt Engineering

Prompt Engineering: Design, test, and deploy highly effective, structured

prompts across LLMs (e.g., ChatGPT, Claude) to scale content optimization,

audience persona building, and data analysis.

AI Workflow Automation: Integrate AI tools into daily workflows to

streamline copywriting, metadata generation, automated reporting, and

campaign structuring.

AI Literacy: Act as the internal champion for AI, ensuring the marketing team

safely and effectively adopts AI tools to boost daily efficiency.

2. Technical SEO & Web Performance

Web Vitals, and crawl budget optimizations.

Manage complex website architectures, ensuring full proper knowledge and

execution of XML sitemaps, robots.txt, canonicalization, and schema markup.

Optimize on-page elements systematically, including advanced metadata,

HTML structures, and strategic meta-keywords layout.

Collaborate directly with web development teams to resolve server-side

errors, indexing issues, and rendering bugs.

3. Paid Media & E-commerce Management

End-to-end strategy, setup, and optimization of high-budget Google AdWords

(Google Ads) campaigns across Search, Display, and Performance Max.

Own the Google Merchant Center (Merchant Console) ecosystem,

troubleshooting product data feeds, managing diagnostics, and scaling

Google Shopping ads.

Drive conversion rate optimization (CRO) strategies specifically tailored for e-

commerce user journeys and checkout funnels.

4. Research, Team Leadership & Operations

Research & Development (R&D): Actively research emerging digital

marketing frameworks, algorithm updates, and AI technologies to future-proof

company strategies.

Lead, mentor, and inspire a multidisciplinary digital marketing team to achieve

monthly and quarterly performance KPIs.

Implement efficient team time assignments and capacity tracking to ensure

maximum productivity without burnout.

Translate high-level company targets into clear, actionable sprint plans for

individual team members (target-driven alignment).

Candidate Requirements

Education: MBA in Marketing or PGDM in Marketing from a recognized

institution.

Experience: Minimum 8+ years of hands-on experience in Digital Marketing,

with at least 5+ years managing technical SEO and e-commerce profiles.

AI & Prompt Engineering Expertise: Proven capability in leveraging AI tools

for marketing operations. Mastery of structured prompting techniques (e.g.,

chain-of-thought, few-shot prompting).

Research-Oriented Mindset: Strong ability to analyze complex data sets,

dissect search algorithm whitepapers, and distill actionable insights.

Habitual Reader: A lifelong learner with a documented habit of reading

books (business, psychology, technology, management) to constantly refine

execution strategies.

Technical SEO Mastery: Strong understanding of HTTP server responses

(status codes), CDN configurations, and web performance metrics.

Platform Mastery: Advanced certification in Google AdWords and deep

familiarity with Google Merchant Center management.

Leadership Skills: Proven track record of managing marketing teams,

delegating workflows, and tracking time accountability.

What We Offer

Competitive CTC matching Noida market standards for senior talent, plus

performance-linked bonuses.

Opportunities for rapid career progression within a high-growth environment.