Digital Marketing Manager

Modern Spaaces; Bengaluru; On-site; INR 1,400,000 - 2,000,000; Full time

Job summary

Modern Spapaces is seeking a Performance Marketing professional to manage and scale digital lead-generation campaigns for our real estate projects. You will plan, execute and optimize campaigns across Meta, Google and other paid channels, with a strong focus on CPL, lead quality and site visits.

You will collaborate with creative teams for ads and landing pages, track key metrics in Google Analytics and GTM, ensure accurate CRM attribution, and share actionable insights with management to

Qualifications

• 5+ years of experience in performance marketing.
• Hands-on with Meta Ads and Google Ads.
• Strong knowledge of lead-generation and conversion campaigns.
• Familiar with Google Analytics, GTM, Pixels and UTM tracking.
• Experience in real estate performance marketing preferred.
• Strong coordination and communication skills.

Responsibilities

• Plan, execute and optimize campaigns across Meta, Google and other paid channels.
• Manage budgets, targeting, creatives and campaign strategy by project.
• Drive lead generation focusing on CPL, lead quality and site visits.
• Track performance from leads to qualified leads, visits and bookings.
• Ensure leads are correctly captured in CRM with UTM attribution.
• Track spend, CPL, conversion rates and project-wise performance.
• Coordinate with creative teams for ads and landing pages; improve forms.

Skills

Performance marketing

Meta Ads

Google Ads

Lead generation

Conversion campaigns

Google Analytics

GTM

UTM tracking

CRM

Lead-management

Real estate marketing

Coordination

Communication

Tools

Pixels

Job description

We are looking for a Performance Marketing professional to manage and scale digital lead-generation campaigns for Modern Spaaces. The role will focus on campaign planning, optimization, lead quality, tracking and performance analysis across our real estate projects.

Key Responsibilities

1. Performance Marketing & Lead Generation

• Plan, execute and optimize campaigns across Meta, Google and other relevant paid channels.
• Manage project-wise budgets, targeting, creatives and campaign strategy.
• Drive lead generation with focus on CPL, lead quality and site visits.

2. Campaign Optimization

• Monitor campaign performance and optimize audiences, creatives, budgets and lead forms.
• Run A/B tests and identify opportunities to improve conversions.

3. Lead Quality & Funnel Analysis

• Track performance from leads to qualified leads, site visits and bookings.
• Work with Pre-Sales and Sales teams to understand lead quality and improve campaigns.

4. CRM & Tracking

• Ensure leads are captured correctly in the CRM with accurate source, campaign and UTM attribution.
• Coordinate on tracking, integrations and lead-flow issues.

5. Analytics & Reporting

• Track key metrics including spend, CPL, conversion rates and project-wise performance.
• Prepare regular reports and share actionable insights with management.

6. Creative & Landing Page Coordination

• Coordinate with creative teams for ads, videos, messaging and landing pages.
• Improve lead forms and landing-page conversion performance.

7. Vendor & Platform Coordination

• Coordinate with advertising platforms, portals and technology partners as required.
• Stay updated on platform changes and new performance marketing opportunities.

Skills & Requirements

• 5+ years of relevant experience in performance marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Strong understanding of lead-generation and conversion campaigns.
• Good knowledge of Google Analytics, GTM, Pixels, conversion tracking and UTM parameters.
• Strong analytical skills with the ability to interpret campaign and funnel data
• Understanding of CRM and lead-management processes.
• Experience in real estate performance marketing will be preferred.
• Strong coordination and communication skills.