Performance Marketer

Signature Dwellings; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

High-budget campaigns exposure

Career growth opportunities

Cross-functional collaboration

Job summary

Signature Dwellings in Bengaluru is seeking a results-driven Performance Marketer to plan, execute, and optimize digital ad campaigns across Google Ads and Meta platforms. The role focuses on lead generation for residential real estate projects and maximizing ROI through data-driven decisions.

You will monitor metrics like CPL, CTR, and ROAS, collaborate with the creative and sales teams, and manage high-budget campaigns.

Qualifications

• 3+ years of performance marketing experience, real estate exposure preferred.
• Hands-on in Google Ads and Meta Ads Manager.
• Strong data analysis and reporting skills.
• Familiar with GA, GTM, and CRM systems.

Responsibilities

• Plan, execute, and optimize paid campaigns on Google Ads and Meta.
• Drive lead generation for residential real estate within defined budgets.
• Test and optimize campaigns with A/B testing of creatives, copies, audiences, and landing pages.
• Track CPL, CTR, ROAS, and conversion rates; report performance.
• Collaborate with the creative team to develop ad creatives and copy.
• Manage campaign budgets across platforms for optimal spend.
• Stay updated on platform changes and industry best practices.
• Coordinate with sales for lead quality feedback and targeting improvements.

Skills

Google Ads

Meta Ads

Analytics

CRM

A/B Testing

Budgeting

Tag Manager

Tools

Google Analytics

Tag Manager

Job description

We are looking for a results-driven Performance Marketer to plan, execute, and optimize digital ad campaigns across Google Ads and Meta platforms. The ideal candidate will have hands‑on experience driving lead generation for real estate projects and a strong understanding of performance metrics to maximize ROI.

Key Responsibilities

• Plan, execute, and manage paid campaigns across Google Ads (Search, Display, Performance Max) and Meta (Facebook & Instagram)
• Drive quality lead generation for residential/real estate projects within defined budgets and CPL targets
• Continuously monitor, test, and optimize campaigns (A/B testing ad creatives, copy, audiences, and landing pages)
• Track and analyze key metrics - CPL, CTR, ROAS, conversion rates - and report performance regularly
• Collaborate with the creative team to develop ad creatives and copy aligned with campaign goals
• Manage campaign budgets efficiently to ensure optimal spend allocation across platforms
• Stay updated on platform changes, algorithm updates, and industry best practices
• Coordinate with the sales team to ensure lead quality feedback loops and improve targeting

Requirements

• 3+ years of experience in performance marketing, with real estate industry experience mandatory
• Hands‑on expertise in Google Ads and Meta Ads Manager
• Strong analytical skills with experience in tracking and interpreting campaign data
• Familiarity with tools like Google Analytics, Tag Manager, and CRM/lead tracking systems
• Understanding of the real estate buyer journey and lead nurturing funnel
• Good communication skills to coordinate with creative, sales, and management teams

What We Offer

• Competitive salary
• Ownership of campaigns from strategy to execution, with exposure to high‑budget campaigns across multiple projects
• Hands‑on experience managing large ad budgets and direct impact on business growth and lead generation numbers
• Exposure to the complete real estate marketing funnel - from lead gen to sales conversion.
• A collaborative, fast‑paced work environment with strong career growth and learning opportunities